APA (7th ed.) Citation

Knoop, C., Reavis, C., & Datar, S. M. (2001). Novartis Pharma: The Business Unit Model.

Chicago Style (17th ed.) Citation

Knoop, Carin-Isabel, Cate Reavis, and Srikant M. Datar. Novartis Pharma: The Business Unit Model. 2001.

MLA (9th ed.) Citation

Knoop, Carin-Isabel, et al. Novartis Pharma: The Business Unit Model. 2001.