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Novartis Pharma: The Business Unit Model

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Title: Novartis Pharma: The Business Unit Model
Description: In June 2000, Novartis reorganized its pharmaceutical business to form global business units in oncology, transplantation, ophthalmology, and mature products. The remaining primary care products continued to be managed within global functions (e.g., R&D and marketing). The new organization created a matrix structure and new roles and responsibilities for heads of business functions, CEOs of new business units, and country managers operating in over 100 countries.
Authors: Carin-Isabel Knoop, Cate Reavis, Srikant M. Datar
Resource Type: eBook.
Categories: BUSINESS & ECONOMICS / General
Database: eBook Collection (EBSCOhost)
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  Availability: 0
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  Data: Novartis Pharma: The Business Unit Model
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  Data: In June 2000, Novartis reorganized its pharmaceutical business to form global business units in oncology, transplantation, ophthalmology, and mature products. The remaining primary care products continued to be managed within global functions (e.g., R&D and marketing). The new organization created a matrix structure and new roles and responsibilities for heads of business functions, CEOs of new business units, and country managers operating in over 100 countries.
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  Data: <searchLink fieldCode="AR" term="%22Carin-Isabel+Knoop%22">Carin-Isabel Knoop</searchLink><br /><searchLink fieldCode="AR" term="%22Cate+Reavis%22">Cate Reavis</searchLink><br /><searchLink fieldCode="AR" term="%22Srikant+M%2E+Datar%22">Srikant M. Datar</searchLink>
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  BibEntity:
    Languages:
      – Code: eng
        Text: English
    Titles:
      – TitleFull: Novartis Pharma: The Business Unit Model
        Type: main
  BibRelationships:
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      – PersonEntity:
          Name:
            NameFull: Carin-Isabel Knoop
      – PersonEntity:
          Name:
            NameFull: Cate Reavis
      – PersonEntity:
          Name:
            NameFull: Srikant M. Datar
      – PersonEntity:
          Name:
            NameFull: Carin-Isabel Knoop
      – PersonEntity:
          Name:
            NameFull: Cate Reavis
      – PersonEntity:
          Name:
            NameFull: Srikant M. Datar
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2001
          Titles:
            – TitleFull: Novartis Pharma: The Business Unit Model
              Type: main
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