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Ron Johnson: Retail at Target, Apple, and J.C. Penney

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Title: Ron Johnson: Retail at Target, Apple, and J.C. Penney
Description: In April 2013, Ron Johnson (HBS'84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple, introduced dramatic departures from J.C. Penney's traditional retail approach, and enacted changes quickly and simultaneously, with little market testing. Over Johnson's final 12 months as CEO, J.C. Penney shares dropped more than 50%. The case describes the environments at Target, Apple, and J.C. Penney during Johnson's tenure and how his experiences may have shaped the strategies that he implemented while CEO at J.C. Penney.
Authors: Das Narayandas, Kerry Herman, Lisa Mazzanti
Resource Type: eBook.
Categories: BUSINESS & ECONOMICS / General
Database: eBook Collection (EBSCOhost)
FullText Links:
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  Availability: 0
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DbLabel: eBook Collection (EBSCOhost)
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PubType: eBook
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  Data: Ron Johnson: Retail at Target, Apple, and J.C. Penney
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  Label: Description
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  Data: In April 2013, Ron Johnson (HBS'84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple, introduced dramatic departures from J.C. Penney's traditional retail approach, and enacted changes quickly and simultaneously, with little market testing. Over Johnson's final 12 months as CEO, J.C. Penney shares dropped more than 50%. The case describes the environments at Target, Apple, and J.C. Penney during Johnson's tenure and how his experiences may have shaped the strategies that he implemented while CEO at J.C. Penney.
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  Data: <searchLink fieldCode="AR" term="%22Das+Narayandas%22">Das Narayandas</searchLink><br /><searchLink fieldCode="AR" term="%22Kerry+Herman%22">Kerry Herman</searchLink><br /><searchLink fieldCode="AR" term="%22Lisa+Mazzanti%22">Lisa Mazzanti</searchLink>
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  BibEntity:
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      – Code: eng
        Text: English
    Titles:
      – TitleFull: Ron Johnson: Retail at Target, Apple, and J.C. Penney
        Type: main
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          Name:
            NameFull: Das Narayandas
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            NameFull: Kerry Herman
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            NameFull: Lisa Mazzanti
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            NameFull: Das Narayandas
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            NameFull: Kerry Herman
      – PersonEntity:
          Name:
            NameFull: Lisa Mazzanti
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2013
          Titles:
            – TitleFull: Ron Johnson: Retail at Target, Apple, and J.C. Penney
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