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CIBA-GEIGY Pharmaceuticals: Pharma International

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Bibliographic Details
Title: CIBA-GEIGY Pharmaceuticals: Pharma International
Description: Examines the decision by Pharma International on whether to launch an antimalarial product in Nigeria and, if so, how that should be implemented. Involves commercial, ethical, and policy considerations. Rich in situation assessment data, the case refers to criticism of pharmaceutical marketing practices in the Third World and CIBA-GEIGY's Servipharm initiative, one response to this problem.
Authors: John A. Quelch, N. Craig Smith
Resource Type: eBook.
Categories: BUSINESS & ECONOMICS / General
Database: eBook Collection (EBSCOhost)
FullText Links:
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  Availability: 0
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  Data: CIBA-GEIGY Pharmaceuticals: Pharma International
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  Data: Examines the decision by Pharma International on whether to launch an antimalarial product in Nigeria and, if so, how that should be implemented. Involves commercial, ethical, and policy considerations. Rich in situation assessment data, the case refers to criticism of pharmaceutical marketing practices in the Third World and CIBA-GEIGY's Servipharm initiative, one response to this problem.
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  Data: <searchLink fieldCode="AR" term="%22John+A%2E+Quelch%22">John A. Quelch</searchLink><br /><searchLink fieldCode="AR" term="%22N%2E+Craig+Smith%22">N. Craig Smith</searchLink>
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RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    Titles:
      – TitleFull: CIBA-GEIGY Pharmaceuticals: Pharma International
        Type: main
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      – PersonEntity:
          Name:
            NameFull: John A. Quelch
      – PersonEntity:
          Name:
            NameFull: N. Craig Smith
      – PersonEntity:
          Name:
            NameFull: John A. Quelch
      – PersonEntity:
          Name:
            NameFull: N. Craig Smith
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 1989
          Titles:
            – TitleFull: CIBA-GEIGY Pharmaceuticals: Pharma International
              Type: main
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