Novartis (A): Being a Global Leader
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| Title: | Novartis (A): Being a Global Leader |
|---|---|
| Description: | For the Novartis leaders, the decision to'use stretch budgets again next year'highlights the tension between candor and empowerment and command-and-control, between the new and the old, between high performance and business as usual, between Ciba and Sandoz. Management must decide what kind of company and culture they want to build. |
| Authors: | Carin-Isabel Knoop, Srikant M. Datar |
| Resource Type: | eBook. |
| Categories: | BUSINESS & ECONOMICS / General |
| Database: | eBook Collection (EBSCOhost) |
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