CEMEX (A): Building the Global Framework (1985-2004)
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| Title: | CEMEX (A): Building the Global Framework (1985-2004) |
|---|---|
| Description: | CEMEX grew through acquisitions from a Latin American to a global company under the leadership of a CEO who believed in the importance of a'one enterprise'culture and benchmarking against world standards. As the CEO ponders an acquisition that would double the company's size and take it to new geographies, he wonders if the right capabilities are in place for what should be changed to manage the integration process effectively. |
| Authors: | Pamela Yatsko, Rosabeth Moss Kanter, Ryan L. Raffaelli |
| Resource Type: | eBook. |
| Categories: | BUSINESS & ECONOMICS / General |
| Database: | eBook Collection (EBSCOhost) |
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