The National Geographic Society (A) (Abridged)
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| Title: | The National Geographic Society (A) (Abridged) |
|---|---|
| Description: | In January 2010, John Fahey, president, CEO, and chairman of the board of trustees'executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of accelerating digital convergence and decreasing magazine sales. Historically a proponent of evolutionary change, he is considering a radical move: creating a senior management position responsible for e-commerce to coordinate web-based offerings and outreach across the Society's various departments, transition NGS from its many disparate and independent direct mail efforts to a more integrated and strategic e-commerce strategy, and leverage the NGS relationship with its members-currently defined as magazine subscribers, since a subscription comes with Society membership. Putting the final touches on the position and its reporting arrangements has led to significant debate within the organization, and Fahey is torn about how to proceed. |
| Authors: | Annelena Lobb, David A. Garvin |
| Resource Type: | eBook. |
| Categories: | BUSINESS & ECONOMICS / General |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf Text: Availability: 0 |
|---|---|
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| Items | – Name: Title Label: Title Group: Ti Data: The National Geographic Society (A) (Abridged) – Name: Abstract Label: Description Group: Ab Data: In January 2010, John Fahey, president, CEO, and chairman of the board of trustees'executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of accelerating digital convergence and decreasing magazine sales. Historically a proponent of evolutionary change, he is considering a radical move: creating a senior management position responsible for e-commerce to coordinate web-based offerings and outreach across the Society's various departments, transition NGS from its many disparate and independent direct mail efforts to a more integrated and strategic e-commerce strategy, and leverage the NGS relationship with its members-currently defined as magazine subscribers, since a subscription comes with Society membership. Putting the final touches on the position and its reporting arrangements has led to significant debate within the organization, and Fahey is torn about how to proceed. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Annelena+Lobb%22">Annelena Lobb</searchLink><br /><searchLink fieldCode="AR" term="%22David+A%2E+Garvin%22">David A. Garvin</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+General%22">BUSINESS & ECONOMICS / General</searchLink> |
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| RecordInfo | BibRecord: BibEntity: Languages: – Code: eng Text: English Titles: – TitleFull: The National Geographic Society (A) (Abridged) Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Annelena Lobb – PersonEntity: Name: NameFull: David A. Garvin – PersonEntity: Name: NameFull: Annelena Lobb – PersonEntity: Name: NameFull: David A. Garvin IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2012 Titles: – TitleFull: The National Geographic Society (A) (Abridged) Type: main |
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