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Adobe Systems: Working Towards a 'Suite' Release (A)

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Title: Adobe Systems: Working Towards a 'Suite' Release (A)
Description: The case examines the tools a manager can use to keep her project on track and manage conflict and tension as Adobe prepares to launch Creative Suite 3, the biggest software release in the company's 25-year history. The protagonist, Yvonne Murray, is a group program manager at Adobe and responsible for coordinating the integration of her business unit's product-Device Central-in Creative Suite 3. Murray is copied on an email that warns the Device Central product team that Device Central may be pulled from the Creative Suite 3 marketing materials and from the launch entirely because it was in danger of missing a deadline. Murray wonders if and how to respond to the email that was addressed to her Device Central colleague, group product manager Carol Linburn.
Authors: David A. Thomas, Lauren Barley
Resource Type: eBook.
Categories: BUSINESS & ECONOMICS / General
Database: eBook Collection (EBSCOhost)
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  Data: The case examines the tools a manager can use to keep her project on track and manage conflict and tension as Adobe prepares to launch Creative Suite 3, the biggest software release in the company's 25-year history. The protagonist, Yvonne Murray, is a group program manager at Adobe and responsible for coordinating the integration of her business unit's product-Device Central-in Creative Suite 3. Murray is copied on an email that warns the Device Central product team that Device Central may be pulled from the Creative Suite 3 marketing materials and from the launch entirely because it was in danger of missing a deadline. Murray wonders if and how to respond to the email that was addressed to her Device Central colleague, group product manager Carol Linburn.
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  BibEntity:
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      – Code: eng
        Text: English
    Titles:
      – TitleFull: Adobe Systems: Working Towards a 'Suite' Release (A)
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      – PersonEntity:
          Name:
            NameFull: David A. Thomas
      – PersonEntity:
          Name:
            NameFull: Lauren Barley
      – PersonEntity:
          Name:
            NameFull: David A. Thomas
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            NameFull: Lauren Barley
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2008
          Titles:
            – TitleFull: Adobe Systems: Working Towards a 'Suite' Release (A)
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