Ocean Tomo: Building a Market for Intellectual Property
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| Title: | Ocean Tomo: Building a Market for Intellectual Property |
|---|---|
| Description: | Ocean Tomo's management team sought to turn the company into the leading intermediary for intellectual property. Despite its increasingly important role in the global marketplace, IP remained a notoriously illiquid asset--difficult to value, harder to trade, and often underutilized by owners. CEO Jim Malackowski and his colleagues hoped to capitalize on this inefficiency by designing and operating innovative marketplaces for intellectual property. After a successful live IP auction in the spring of 2008 (62% of 85 offered lots were sold for a total of $19.6 million), Ocean Tomo had to decide which of its five business lines to emphasize. Indeed, from its inception, Ocean Tomo had been designed as a'one-stop shop'for IP services, with five inter-related lines of business. Which of these services provided the largest market opportunity for Ocean Tomo? How should the company allocate its scarce resources (it had not sought outside funding yet) in order to get the most leverage going forward? |
| Authors: | Alison Berkley Wagonfeld, Andrei Hagiu, Peter A. Coles |
| Resource Type: | eBook. |
| Categories: | BUSINESS & ECONOMICS / General |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf Text: Availability: 0 |
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| Header | DbId: nlebk DbLabel: eBook Collection (EBSCOhost) An: 2314818 RelevancyScore: 1018 AccessLevel: 6 PubType: eBook PubTypeId: ebook PreciseRelevancyScore: 1018.08020019531 |
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| Items | – Name: Title Label: Title Group: Ti Data: Ocean Tomo: Building a Market for Intellectual Property – Name: Abstract Label: Description Group: Ab Data: Ocean Tomo's management team sought to turn the company into the leading intermediary for intellectual property. Despite its increasingly important role in the global marketplace, IP remained a notoriously illiquid asset--difficult to value, harder to trade, and often underutilized by owners. CEO Jim Malackowski and his colleagues hoped to capitalize on this inefficiency by designing and operating innovative marketplaces for intellectual property. After a successful live IP auction in the spring of 2008 (62% of 85 offered lots were sold for a total of $19.6 million), Ocean Tomo had to decide which of its five business lines to emphasize. Indeed, from its inception, Ocean Tomo had been designed as a'one-stop shop'for IP services, with five inter-related lines of business. Which of these services provided the largest market opportunity for Ocean Tomo? How should the company allocate its scarce resources (it had not sought outside funding yet) in order to get the most leverage going forward? – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Alison+Berkley+Wagonfeld%22">Alison Berkley Wagonfeld</searchLink><br /><searchLink fieldCode="AR" term="%22Andrei+Hagiu%22">Andrei Hagiu</searchLink><br /><searchLink fieldCode="AR" term="%22Peter+A%2E+Coles%22">Peter A. Coles</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+General%22">BUSINESS & ECONOMICS / General</searchLink> |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=2314818 |
| RecordInfo | BibRecord: BibEntity: Languages: – Code: eng Text: English Titles: – TitleFull: Ocean Tomo: Building a Market for Intellectual Property Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Alison Berkley Wagonfeld – PersonEntity: Name: NameFull: Andrei Hagiu – PersonEntity: Name: NameFull: Peter A. Coles – PersonEntity: Name: NameFull: Alison Berkley Wagonfeld – PersonEntity: Name: NameFull: Andrei Hagiu – PersonEntity: Name: NameFull: Peter A. Coles IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2008 Titles: – TitleFull: Ocean Tomo: Building a Market for Intellectual Property Type: main |
| ResultId | 1 |
