View in EDS PDF Full Text

Microsoft: Multimedia Publications (A)

Saved in:
Bibliographic Details
Title: Microsoft: Multimedia Publications (A)
Description: Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft alter its product development process (if at all) for this new product?
Authors: Ellen Stein, Marco Iansiti
Resource Type: eBook.
Categories: BUSINESS & ECONOMICS / General
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
Text:
  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 2316203
RelevancyScore: 959
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 959.155151367188
IllustrationInfo
ImageInfo – Size: thumb
  Target: https://rps2images.ebscohost.com/rpsweb/othumb?id=NL$2316203$PDF&s=r
– Size: medium
  Target: https://rps2images.ebscohost.com/rpsweb/othumb?id=NL$2316203$PDF&s=d
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Microsoft: Multimedia Publications (A)
– Name: Abstract
  Label: Description
  Group: Ab
  Data: Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft alter its product development process (if at all) for this new product?
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Ellen+Stein%22">Ellen Stein</searchLink><br /><searchLink fieldCode="AR" term="%22Marco+Iansiti%22">Marco Iansiti</searchLink>
– Name: TypePub
  Label: Resource Type
  Group: TypPub
  Data: eBook.
– Name: SubjectBISAC
  Label: Categories
  Group: Su
  Data: <searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+General%22">BUSINESS & ECONOMICS / General</searchLink>
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=2316203
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    Titles:
      – TitleFull: Microsoft: Multimedia Publications (A)
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Ellen Stein
      – PersonEntity:
          Name:
            NameFull: Marco Iansiti
      – PersonEntity:
          Name:
            NameFull: Ellen Stein
      – PersonEntity:
          Name:
            NameFull: Marco Iansiti
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 1994
          Titles:
            – TitleFull: Microsoft: Multimedia Publications (A)
              Type: main
ResultId 1