Managerial Challenges and Social Impacts of Virtual and Augmented Reality
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| Title: | Managerial Challenges and Social Impacts of Virtual and Augmented Reality |
|---|---|
| Description: | The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of industries. However, new techniques such as spatial augmented reality are becoming more affordable for business, allowing consumers to experience and interact with the world as they never have before. AR and VR have vast implications for management and can allow companies to increase their sustainability and reduce their CO2 footprint. Managerial Challenges and Social Impacts of Virtual and Augmented Reality is a pivotal reference source that provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. While highlighting topics such as consumer analysis, privacy ethics, and relationship marketing, this book is ideally designed for managers, marketers, technology developers, managing directors, business professionals, academicians, students, and researchers seeking current studies on the evolution of interactive technology. |
| Authors: | Sandra Maria Correia Loureiro |
| Resource Type: | eBook. |
| Subjects: | Word-of-mouth advertising, Internet marketing, Virtual reality, Customer relations--Management, Augmented reality |
| Categories: | BUSINESS & ECONOMICS / Management, COMPUTERS / Artificial Intelligence / General, COMPUTERS / Virtual & Augmented Reality |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf – Type: ebook-epub Text: Availability: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Managerial Challenges and Social Impacts of Virtual and Augmented Reality – Name: Abstract Label: Description Group: Ab Data: The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of industries. However, new techniques such as spatial augmented reality are becoming more affordable for business, allowing consumers to experience and interact with the world as they never have before. AR and VR have vast implications for management and can allow companies to increase their sustainability and reduce their CO2 footprint. Managerial Challenges and Social Impacts of Virtual and Augmented Reality is a pivotal reference source that provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. While highlighting topics such as consumer analysis, privacy ethics, and relationship marketing, this book is ideally designed for managers, marketers, technology developers, managing directors, business professionals, academicians, students, and researchers seeking current studies on the evolution of interactive technology. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Sandra+Maria+Correia+Loureiro%22">Sandra Maria Correia Loureiro</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Word-of-mouth+advertising%22">Word-of-mouth advertising</searchLink><br /><searchLink fieldCode="DE" term="%22Internet+marketing%22">Internet marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Virtual+reality%22">Virtual reality</searchLink><br /><searchLink fieldCode="DE" term="%22Customer+relations--Management%22">Customer relations--Management</searchLink><br /><searchLink fieldCode="DE" term="%22Augmented+reality%22">Augmented reality</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Management%22">BUSINESS & ECONOMICS / Management</searchLink><br /><searchLink fieldCode="ZK" term="%22COMPUTERS+%2F+Artificial+Intelligence+%2F+General%22">COMPUTERS / Artificial Intelligence / General</searchLink><br /><searchLink fieldCode="ZK" term="%22COMPUTERS+%2F+Virtual+%26+Augmented+Reality%22">COMPUTERS / Virtual & Augmented Reality</searchLink> |
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| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 658.872 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Word-of-mouth advertising Type: general – SubjectFull: Internet marketing Type: general – SubjectFull: Virtual reality Type: general – SubjectFull: Customer relations--Management Type: general – SubjectFull: Augmented reality Type: general Titles: – TitleFull: Managerial Challenges and Social Impacts of Virtual and Augmented Reality Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Sandra Maria Correia Loureiro – PersonEntity: Name: NameFull: Sandra Maria Correia Loureiro IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2020 – D: 13 M: 02 Type: profile Y: 2020 Identifiers: – Type: isbn-print Value: 9781799828747 – Type: isbn-electronic Value: 9781799828761 – Type: isbn-electronic Value: 9781799828778 Titles: – TitleFull: Managerial Challenges and Social Impacts of Virtual and Augmented Reality Type: main |
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