The Franchise Era : Managing Media in the Digital Economy
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| Title: | The Franchise Era : Managing Media in the Digital Economy |
|---|---|
| Description: | As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making – analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape. |
| Authors: | James Fleury, Bryan Hikari Hartzheim, Stephen Mamber |
| Resource Type: | eBook. |
| Subjects: | Digital media--Social aspects, Mass media and culture, Mass media--Management, Mass media--Marketing, Internet--Social aspects, Television--Marketing, Video games--Marketing, Streaming technology (Telecommunications), Motion pictures--Marketing |
| Categories: | PERFORMING ARTS / Film / History & Criticism |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf – Type: ebook-epub Text: Availability: 0 |
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| Header | DbId: nlebk DbLabel: eBook Collection (EBSCOhost) An: 2409530 RelevancyScore: 1090 AccessLevel: 6 PubType: eBook PubTypeId: ebook PreciseRelevancyScore: 1090.09973144531 |
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| Items | – Name: Title Label: Title Group: Ti Data: The Franchise Era : Managing Media in the Digital Economy – Name: Abstract Label: Description Group: Ab Data: As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making – analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22James+Fleury%22">James Fleury</searchLink><br /><searchLink fieldCode="AR" term="%22Bryan+Hikari+Hartzheim%22">Bryan Hikari Hartzheim</searchLink><br /><searchLink fieldCode="AR" term="%22Stephen+Mamber%22">Stephen Mamber</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Digital+media--Social+aspects%22">Digital media--Social aspects</searchLink><br /><searchLink fieldCode="DE" term="%22Mass+media+and+culture%22">Mass media and culture</searchLink><br /><searchLink fieldCode="DE" term="%22Mass+media--Management%22">Mass media--Management</searchLink><br /><searchLink fieldCode="DE" term="%22Mass+media--Marketing%22">Mass media--Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Internet--Social+aspects%22">Internet--Social aspects</searchLink><br /><searchLink fieldCode="DE" term="%22Television--Marketing%22">Television--Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Video+games--Marketing%22">Video games--Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Streaming+technology+%28Telecommunications%29%22">Streaming technology (Telecommunications)</searchLink><br /><searchLink fieldCode="DE" term="%22Motion+pictures--Marketing%22">Motion pictures--Marketing</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22PERFORMING+ARTS+%2F+Film+%2F+History+%26+Criticism%22">PERFORMING ARTS / Film / History & Criticism</searchLink> |
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| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 302.23068 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Digital media--Social aspects Type: general – SubjectFull: Mass media and culture Type: general – SubjectFull: Mass media--Management Type: general – SubjectFull: Mass media--Marketing Type: general – SubjectFull: Internet--Social aspects Type: general – SubjectFull: Television--Marketing Type: general – SubjectFull: Video games--Marketing Type: general – SubjectFull: Streaming technology (Telecommunications) Type: general – SubjectFull: Motion pictures--Marketing Type: general Titles: – TitleFull: The Franchise Era : Managing Media in the Digital Economy Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: James Fleury – PersonEntity: Name: NameFull: Bryan Hikari Hartzheim – PersonEntity: Name: NameFull: Stephen Mamber – PersonEntity: Name: NameFull: James Fleury – PersonEntity: Name: NameFull: Bryan Hikari Hartzheim – PersonEntity: Name: NameFull: Stephen Mamber IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2019 – D: 01 M: 04 Type: profile Y: 2020 Identifiers: – Type: isbn-print Value: 9781474419222 – Type: isbn-electronic Value: 9781474419239 – Type: isbn-electronic Value: 9781474419246 Titles: – TitleFull: The Franchise Era : Managing Media in the Digital Economy Type: main |
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