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Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

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Title: Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
Description: Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
Authors: Valentina Chkoniya, Ana Oliveira Madsen, Paata Bukhrashvili
Resource Type: eBook.
Subjects: Consumption (Economics), Consumer behavior
Categories: BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Development / Sustainable Development
Database: eBook Collection (EBSCOhost)
FullText Links:
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  – Type: ebook-epub
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  Availability: 0
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DbLabel: eBook Collection (EBSCOhost)
An: 2463707
RelevancyScore: 1097
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1096.64697265625
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  Data: Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
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  Data: Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
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  Data: <searchLink fieldCode="AR" term="%22Valentina+Chkoniya%22">Valentina Chkoniya</searchLink><br /><searchLink fieldCode="AR" term="%22Ana+Oliveira+Madsen%22">Ana Oliveira Madsen</searchLink><br /><searchLink fieldCode="AR" term="%22Paata+Bukhrashvili%22">Paata Bukhrashvili</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Consumption+%28Economics%29%22">Consumption (Economics)</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+behavior%22">Consumer behavior</searchLink>
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 306.3
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Consumption (Economics)
        Type: general
      – SubjectFull: Consumer behavior
        Type: general
    Titles:
      – TitleFull: Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Valentina Chkoniya
      – PersonEntity:
          Name:
            NameFull: Ana Oliveira Madsen
      – PersonEntity:
          Name:
            NameFull: Paata Bukhrashvili
      – PersonEntity:
          Name:
            NameFull: Valentina Chkoniya
      – PersonEntity:
          Name:
            NameFull: Ana Oliveira Madsen
      – PersonEntity:
          Name:
            NameFull: Paata Bukhrashvili
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2020
            – D: 05
              M: 05
              Type: profile
              Y: 2020
          Identifiers:
            – Type: isbn-print
              Value: 9781799831150
            – Type: isbn-electronic
              Value: 9781799831174
            – Type: isbn-electronic
              Value: 9781799831181
          Titles:
            – TitleFull: Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
              Type: main
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