The Anime Boom in the United States : Lessons for Global Creative Industries

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Title: The Anime Boom in the United States : Lessons for Global Creative Industries
Description: 'The Anime Boom in the United States provides a comprehensive and empirically-grounded study of the various stages of anime marketing and commercial expansion into the United States. It also examines the supporting organizational and cultural processes, thereby describing a transnational, embedded system for globalizing and localizing commodified culture.Focusing primarily on television anime series but also significant theatrical releases, the book draws on several sources, including in-depth interviews with Japanese and American professionals in the animation industry, field research, and a wide-scale market survey. The authors investigate the ways in which anime has been exported to the United States since the 1960s, and explore the transnational networks of anime production and marketing. They also investigate the many cultural and artistic processes anime inspired.The analysis of the rise and fall of the U.S. anime boom is the starting point for a wider investigation of the multidirectional globalization of contemporary culture and the way in which global creative industries operate in an age of media digitalization and convergence. This story carries broad significance for those interested in understanding the dynamics of power structures in cultural and media globalization.'
Authors: Michael Daliot-Bul, Nissim Otmazgin
Resource Type: eBook.
Subjects: Animated television programs--Japanese influences, Animated television programs, Television broadcasting--Influence
Categories: PERFORMING ARTS / Film / Genres / Animated
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
Text:
  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 2661775
RelevancyScore: 1090
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1090.09973144531
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  Data: The Anime Boom in the United States : Lessons for Global Creative Industries
– Name: Abstract
  Label: Description
  Group: Ab
  Data: 'The Anime Boom in the United States provides a comprehensive and empirically-grounded study of the various stages of anime marketing and commercial expansion into the United States. It also examines the supporting organizational and cultural processes, thereby describing a transnational, embedded system for globalizing and localizing commodified culture.Focusing primarily on television anime series but also significant theatrical releases, the book draws on several sources, including in-depth interviews with Japanese and American professionals in the animation industry, field research, and a wide-scale market survey. The authors investigate the ways in which anime has been exported to the United States since the 1960s, and explore the transnational networks of anime production and marketing. They also investigate the many cultural and artistic processes anime inspired.The analysis of the rise and fall of the U.S. anime boom is the starting point for a wider investigation of the multidirectional globalization of contemporary culture and the way in which global creative industries operate in an age of media digitalization and convergence. This story carries broad significance for those interested in understanding the dynamics of power structures in cultural and media globalization.'
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  Data: <searchLink fieldCode="AR" term="%22Michael+Daliot-Bul%22">Michael Daliot-Bul</searchLink><br /><searchLink fieldCode="AR" term="%22Nissim+Otmazgin%22">Nissim Otmazgin</searchLink>
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  Data: eBook.
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  Data: <searchLink fieldCode="DE" term="%22Animated+television+programs--Japanese+influences%22">Animated television programs--Japanese influences</searchLink><br /><searchLink fieldCode="DE" term="%22Animated+television+programs%22">Animated television programs</searchLink><br /><searchLink fieldCode="DE" term="%22Television+broadcasting--Influence%22">Television broadcasting--Influence</searchLink>
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 791.453
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Animated television programs--Japanese influences
        Type: general
      – SubjectFull: Animated television programs
        Type: general
      – SubjectFull: Television broadcasting--Influence
        Type: general
    Titles:
      – TitleFull: The Anime Boom in the United States : Lessons for Global Creative Industries
        Type: main
  BibRelationships:
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      – PersonEntity:
          Name:
            NameFull: Michael Daliot-Bul
      – PersonEntity:
          Name:
            NameFull: Nissim Otmazgin
      – PersonEntity:
          Name:
            NameFull: Michael Daliot-Bul
      – PersonEntity:
          Name:
            NameFull: Nissim Otmazgin
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2019
            – D: 15
              M: 02
              Type: profile
              Y: 2025
          Identifiers:
            – Type: isbn-print
              Value: 9780674976993
            – Type: isbn-electronic
              Value: 9781684175819
          Numbering:
            – Type: volume
              Value: 00406
          Titles:
            – TitleFull: The Anime Boom in the United States : Lessons for Global Creative Industries
              Type: main
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