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Improving University Reputation Through Academic Digital Branding

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Title: Improving University Reputation Through Academic Digital Branding
Description: As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.
Authors: Ariana Daniela Del Pino, Nuria Lloret Romero
Resource Type: eBook.
Subjects: Branding (Marketing), Universities and colleges--Marketing, College publicity, Internet marketing
Categories: EDUCATION / Schools / Levels / Higher, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Marketing / General
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
  – Type: ebook-epub
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  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 2671392
RelevancyScore: 1103
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1103.19409179688
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  Data: Improving University Reputation Through Academic Digital Branding
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  Data: As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.
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  Data: <searchLink fieldCode="AR" term="%22Ariana+Daniela+Del+Pino%22">Ariana Daniela Del Pino</searchLink><br /><searchLink fieldCode="AR" term="%22Nuria+Lloret+Romero%22">Nuria Lloret Romero</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Branding+%28Marketing%29%22">Branding (Marketing)</searchLink><br /><searchLink fieldCode="DE" term="%22Universities+and+colleges--Marketing%22">Universities and colleges--Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22College+publicity%22">College publicity</searchLink><br /><searchLink fieldCode="DE" term="%22Internet+marketing%22">Internet marketing</searchLink>
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  Data: <searchLink fieldCode="ZK" term="%22EDUCATION+%2F+Schools+%2F+Levels+%2F+Higher%22">EDUCATION / Schools / Levels / Higher</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Advertising+%26+Promotion%22">BUSINESS & ECONOMICS / Advertising & Promotion</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Marketing+%2F+General%22">BUSINESS & ECONOMICS / Marketing / General</searchLink>
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 378.0688
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Branding (Marketing)
        Type: general
      – SubjectFull: Universities and colleges--Marketing
        Type: general
      – SubjectFull: College publicity
        Type: general
      – SubjectFull: Internet marketing
        Type: general
    Titles:
      – TitleFull: Improving University Reputation Through Academic Digital Branding
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Ariana Daniela Del Pino
      – PersonEntity:
          Name:
            NameFull: Nuria Lloret Romero
      – PersonEntity:
          Name:
            NameFull: Ariana Daniela Del Pino
      – PersonEntity:
          Name:
            NameFull: Nuria Lloret Romero
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2021
            – D: 11
              M: 11
              Type: profile
              Y: 2020
          Identifiers:
            – Type: isbn-print
              Value: 9781799849308
            – Type: isbn-electronic
              Value: 9781799849315
            – Type: isbn-electronic
              Value: 9781799849322
          Titles:
            – TitleFull: Improving University Reputation Through Academic Digital Branding
              Type: main
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