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Brand Singapore (Third Edition)

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Title: Brand Singapore (Third Edition)
Description: How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes. This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the “Passion Made Possible” country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial's revised perspectives on 700 years of ancient history. “A must-read for all policy-makers and business leaders. The secret of Singapore's success is precisely uncovered by Koh Buck Song.” – Yasu Ota, Nikkei Asian Review, Japan
Authors: Koh Buck Song
Resource Type: eBook.
Subjects: National characteristics, Singaporean, Place marketing--Singapore, Singaporeans, Branding (Marketing)--Singapore
Categories: BUSINESS & ECONOMICS / Money & Monetary Policy, BUSINESS & ECONOMICS / Globalization
Database: eBook Collection (EBSCOhost)
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  – Type: ebook-epub
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  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 2703290
RelevancyScore: 1103
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1103.19409179688
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  Data: Brand Singapore (Third Edition)
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  Data: How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes. This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the “Passion Made Possible” country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial's revised perspectives on 700 years of ancient history. “A must-read for all policy-makers and business leaders. The secret of Singapore's success is precisely uncovered by Koh Buck Song.” – Yasu Ota, Nikkei Asian Review, Japan
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 959.5700688
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: National characteristics, Singaporean
        Type: general
      – SubjectFull: Place marketing--Singapore
        Type: general
      – SubjectFull: Singaporeans
        Type: general
      – SubjectFull: Branding (Marketing)--Singapore
        Type: general
    Titles:
      – TitleFull: Brand Singapore (Third Edition)
        Type: main
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          Name:
            NameFull: Koh Buck Song
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          Name:
            NameFull: Koh Buck Song
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2021
            – D: 03
              M: 07
              Type: profile
              Y: 2021
          Identifiers:
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              Value: 9789814928380
            – Type: isbn-electronic
              Value: 9789814928496
          Titles:
            – TitleFull: Brand Singapore (Third Edition)
              Type: main
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