View in EDS PDF Full Text ePub Full Text

Rhetoric, Inc. : Ford’s Filmmaking and the Rise of Corporatism

Saved in:
Bibliographic Details
Title: Rhetoric, Inc. : Ford’s Filmmaking and the Rise of Corporatism
Description: In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. It is estimated that by 1961, the company's movies had captured an audience of sixty-four million people.This study of Ford's corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford's filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company's early and continued success led other corporations to adopt similar programs.Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning.
Authors: Timothy Johnson
Resource Type: eBook.
Subjects: Rhetoric--Economic aspects--United States--History, Automobile industry and trade--Social aspects--United States--History, Corporate state--United States--History, Industrial films--Social aspects--United States--History
Categories: LANGUAGE ARTS & DISCIPLINES / Rhetoric, BUSINESS & ECONOMICS / Economic History, LANGUAGE ARTS & DISCIPLINES / Communication Studies, PERFORMING ARTS / Film / History & Criticism, PHILOSOPHY / Movements / Critical Theory
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
  – Type: ebook-epub
Text:
  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 2764694
RelevancyScore: 1103
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1103.19409179688
IllustrationInfo
ImageInfo – Size: thumb
  Target: https://rps2images.ebscohost.com/rpsweb/othumb?id=NL$2764694$PDF&s=r
– Size: medium
  Target: https://rps2images.ebscohost.com/rpsweb/othumb?id=NL$2764694$PDF&s=d
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Rhetoric, Inc. : Ford’s Filmmaking and the Rise of Corporatism
– Name: Abstract
  Label: Description
  Group: Ab
  Data: In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. It is estimated that by 1961, the company's movies had captured an audience of sixty-four million people.This study of Ford's corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford's filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company's early and continued success led other corporations to adopt similar programs.Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Timothy+Johnson%22">Timothy Johnson</searchLink>
– Name: TypePub
  Label: Resource Type
  Group: TypPub
  Data: eBook.
– Name: Subject
  Label: Subjects
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Rhetoric--Economic+aspects--United+States--History%22">Rhetoric--Economic aspects--United States--History</searchLink><br /><searchLink fieldCode="DE" term="%22Automobile+industry+and+trade--Social+aspects--United+States--History%22">Automobile industry and trade--Social aspects--United States--History</searchLink><br /><searchLink fieldCode="DE" term="%22Corporate+state--United+States--History%22">Corporate state--United States--History</searchLink><br /><searchLink fieldCode="DE" term="%22Industrial+films--Social+aspects--United+States--History%22">Industrial films--Social aspects--United States--History</searchLink>
– Name: SubjectBISAC
  Label: Categories
  Group: Su
  Data: <searchLink fieldCode="ZK" term="%22LANGUAGE+ARTS+%26+DISCIPLINES+%2F+Rhetoric%22">LANGUAGE ARTS & DISCIPLINES / Rhetoric</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Economic+History%22">BUSINESS & ECONOMICS / Economic History</searchLink><br /><searchLink fieldCode="ZK" term="%22LANGUAGE+ARTS+%26+DISCIPLINES+%2F+Communication+Studies%22">LANGUAGE ARTS & DISCIPLINES / Communication Studies</searchLink><br /><searchLink fieldCode="ZK" term="%22PERFORMING+ARTS+%2F+Film+%2F+History+%26+Criticism%22">PERFORMING ARTS / Film / History & Criticism</searchLink><br /><searchLink fieldCode="ZK" term="%22PHILOSOPHY+%2F+Movements+%2F+Critical+Theory%22">PHILOSOPHY / Movements / Critical Theory</searchLink>
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=2764694
RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 070.18
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Rhetoric--Economic aspects--United States--History
        Type: general
      – SubjectFull: Automobile industry and trade--Social aspects--United States--History
        Type: general
      – SubjectFull: Corporate state--United States--History
        Type: general
      – SubjectFull: Industrial films--Social aspects--United States--History
        Type: general
    Titles:
      – TitleFull: Rhetoric, Inc. : Ford’s Filmmaking and the Rise of Corporatism
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Timothy Johnson
      – PersonEntity:
          Name:
            NameFull: Timothy Johnson
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2021
            – D: 01
              M: 03
              Type: profile
              Y: 2022
          Identifiers:
            – Type: isbn-print
              Value: 9780271087900
            – Type: isbn-electronic
              Value: 9780271088297
            – Type: isbn-electronic
              Value: 9780271088310
          Numbering:
            – Type: volume
              Value: 00015
          Titles:
            – TitleFull: Rhetoric, Inc. : Ford’s Filmmaking and the Rise of Corporatism
              Type: main
ResultId 1