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Headlines From the Heartland : Reinventing the Hindi Public Sphere

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Title: Headlines From the Heartland : Reinventing the Hindi Public Sphere
Description: In the 1990s a newspaper revolution began blowing across northern and central India. In these Hindi-speaking states, when literacy levels rose, communications expanded, and purchasing power climbed, Hindi newspapers followed-picking up readers in small towns and villages. Even while these newspapers surged to the top of national readership charts, they localised furiously in the race for readers. But in this universe of local news, questions arose about what localisation was doing to regional identity and consciousness. Using notes from her pioneering field-study in eight states, Sevanti Ninan brings alive India′s ongoing rural newspaper revolution, and its impact on politics, administration and society. Set against the socio-economic and political changes in the countryside, it is a remarkable story of how journalism flowered in unexpected and unorthodox ways, and colourful media marketing unfurled in the Hindi heartland.
Authors: Sevanti Ninan
Resource Type: eBook.
Subjects: Hindi newspapers--India--History--20th century, Press--India--History--20th century, Journalism--India--History--20th century
Categories: LANGUAGE ARTS & DISCIPLINES / Journalism
Database: eBook Collection (EBSCOhost)
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  – Type: ebook-pdf
  – Type: ebook-epub
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  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 278208
RelevancyScore: 1012
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1011.53295898438
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Items – Name: Title
  Label: Title
  Group: Ti
  Data: Headlines From the Heartland : Reinventing the Hindi Public Sphere
– Name: Abstract
  Label: Description
  Group: Ab
  Data: In the 1990s a newspaper revolution began blowing across northern and central India. In these Hindi-speaking states, when literacy levels rose, communications expanded, and purchasing power climbed, Hindi newspapers followed-picking up readers in small towns and villages. Even while these newspapers surged to the top of national readership charts, they localised furiously in the race for readers. But in this universe of local news, questions arose about what localisation was doing to regional identity and consciousness. Using notes from her pioneering field-study in eight states, Sevanti Ninan brings alive India′s ongoing rural newspaper revolution, and its impact on politics, administration and society. Set against the socio-economic and political changes in the countryside, it is a remarkable story of how journalism flowered in unexpected and unorthodox ways, and colourful media marketing unfurled in the Hindi heartland.
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  Data: <searchLink fieldCode="AR" term="%22Sevanti+Ninan%22">Sevanti Ninan</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Hindi+newspapers--India--History--20th+century%22">Hindi newspapers--India--History--20th century</searchLink><br /><searchLink fieldCode="DE" term="%22Press--India--History--20th+century%22">Press--India--History--20th century</searchLink><br /><searchLink fieldCode="DE" term="%22Journalism--India--History--20th+century%22">Journalism--India--History--20th century</searchLink>
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 079.54
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Hindi newspapers--India--History--20th century
        Type: general
      – SubjectFull: Press--India--History--20th century
        Type: general
      – SubjectFull: Journalism--India--History--20th century
        Type: general
    Titles:
      – TitleFull: Headlines From the Heartland : Reinventing the Hindi Public Sphere
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Sevanti Ninan
      – PersonEntity:
          Name:
            NameFull: Sevanti Ninan
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2007
            – D: 04
              M: 02
              Type: profile
              Y: 2014
          Identifiers:
            – Type: isbn-print
              Value: 9780761935803
            – Type: isbn-electronic
              Value: 9788178299716
            – Type: isbn-electronic
              Value: 9789352800599
          Titles:
            – TitleFull: Headlines From the Heartland : Reinventing the Hindi Public Sphere
              Type: main
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