Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11
Saved in:
| Title: | Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11 |
|---|---|
| Description: | The Marketing Scales Handbook series is the longest-running set of books that provides reviews of multi-item measures used in scholarly studies of consumer behavior. This volume begins where the time-period covered by Volume 10 ended and has reviews of 400 scales that were reported in the top journals that publish studies about consumer research. These scales are new to the series and were not in any of the previous volumes. Each review describes the scale items (questions, statements, or semantic differentials) as well as information about the measure's origin, previous users, and psychometric quality. The bulk of the scales in this book focus on topics that are popularly studied in the field of consumer science, particularly attitudes and behaviors involving products, branding, advertising, retailing, and purchasing. Measures related to many other topics are also in this volume including personal finance, love and romance, health, relationships, responsibilities, salespeople, donating, self-efficacy, social media, reality, superiority, threats, and touch. This book, along with the rest of the series, is a valuable resource for researchers in a variety of fields who want statistically reliable measures for use in their studies of consumers or similar groups such as viewers, clients, patients, donors, or citizens. Instead of using simplistic measures of dubious quality or, at the other extreme, having to build, test, and refine measures from scratch, researchers can use the book's contents to borrow from the experts who have already crafted quality metrics. By using better measures, the precision of analyses is increased and should improve the decisions based upon the results. |
| Authors: | Gordon C. Bruner II |
| Resource Type: | eBook. |
| Subjects: | Scaling (Social sciences)--Handbooks, manuals, etc, Marketing research--Statistical methods--Handbooks, manuals, etc |
| Categories: | BUSINESS & ECONOMICS / Marketing / Research |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf Text: Availability: 0 |
|---|---|
| Header | DbId: nlebk DbLabel: eBook Collection (EBSCOhost) An: 2913593 RelevancyScore: 1103 AccessLevel: 6 PubType: eBook PubTypeId: ebook PreciseRelevancyScore: 1103.19409179688 |
| IllustrationInfo | |
| ImageInfo | – Size: thumb Target: https://rps2images.ebscohost.com/rpsweb/othumb?id=NL$2913593$PDF&s=r – Size: medium Target: https://rps2images.ebscohost.com/rpsweb/othumb?id=NL$2913593$PDF&s=d |
| Items | – Name: Title Label: Title Group: Ti Data: Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11 – Name: Abstract Label: Description Group: Ab Data: The Marketing Scales Handbook series is the longest-running set of books that provides reviews of multi-item measures used in scholarly studies of consumer behavior. This volume begins where the time-period covered by Volume 10 ended and has reviews of 400 scales that were reported in the top journals that publish studies about consumer research. These scales are new to the series and were not in any of the previous volumes. Each review describes the scale items (questions, statements, or semantic differentials) as well as information about the measure's origin, previous users, and psychometric quality. The bulk of the scales in this book focus on topics that are popularly studied in the field of consumer science, particularly attitudes and behaviors involving products, branding, advertising, retailing, and purchasing. Measures related to many other topics are also in this volume including personal finance, love and romance, health, relationships, responsibilities, salespeople, donating, self-efficacy, social media, reality, superiority, threats, and touch. This book, along with the rest of the series, is a valuable resource for researchers in a variety of fields who want statistically reliable measures for use in their studies of consumers or similar groups such as viewers, clients, patients, donors, or citizens. Instead of using simplistic measures of dubious quality or, at the other extreme, having to build, test, and refine measures from scratch, researchers can use the book's contents to borrow from the experts who have already crafted quality metrics. By using better measures, the precision of analyses is increased and should improve the decisions based upon the results. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Gordon+C%2E+Bruner+II%22">Gordon C. Bruner II</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Scaling+%28Social+sciences%29--Handbooks%2C+manuals%2C+etc%22">Scaling (Social sciences)--Handbooks, manuals, etc</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing+research--Statistical+methods--Handbooks%2C+manuals%2C+etc%22">Marketing research--Statistical methods--Handbooks, manuals, etc</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Marketing+%2F+Research%22">BUSINESS & ECONOMICS / Marketing / Research</searchLink> |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=2913593 |
| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 658.83 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Scaling (Social sciences)--Handbooks, manuals, etc Type: general – SubjectFull: Marketing research--Statistical methods--Handbooks, manuals, etc Type: general Titles: – TitleFull: Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11 Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Gordon C. Bruner II – PersonEntity: Name: NameFull: Gordon C. Bruner II IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2021 – D: 14 M: 05 Type: profile Y: 2021 Identifiers: – Type: isbn-electronic Value: 9780578899930 Numbering: – Type: volume Value: 00011 Titles: – TitleFull: Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11 Type: main |
| ResultId | 1 |
