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In the Kingdom of Shoes : Bata, Zlín, Globalization, 1894–1945

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Title: In the Kingdom of Shoes : Bata, Zlín, Globalization, 1894–1945
Description: One of the world's largest sellers of footwear, the Bata Company of Zlín, Moravia has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, the company Americanized its production model while also trying to Americanize its workforce. It promised a technocratic form of governance in the chaos of postwar Czechoslovakia, and during the Roaring Twenties, it became synonymous with rationalization across Europe and thus a flashpoint for a continent-wide debate. While other companies contracted in response to the Great Depression, Bata did the opposite, becoming the first shoe company to unlock the potential of globalization. As Bata expanded worldwide, it became an example of corporate national indifference, where company personnel were trained to be able to slip into and out of national identifications with ease. Such indifference, however, was seriously challenged by the geopolitical crisis of the 1930s, and by the cusp of the Second World War, Bata management had turned nationalist, even fascist. In the Kingdom of Shoes unravels the way the Bata project swept away tradition and enmeshed the lives of thousands of people around the world in the industrial production of shoes. Using a rich array of archival materials from two continents, the book answers how Bata's rise to the world's largest producer of shoes challenged the nation-state, democracy, and Americanization.
Authors: Zachary Austin Doleshal
Resource Type: eBook.
Subjects: World War, 1939-1945--Czechoslovakia, Labor and globalization--Czech Republic--History--20th century, Corporate culture--Czech Republic--Zli´n--History--20th century, Company towns--Czech Republic--Zli´n--History--20th century, Footwear industry--Czech Republic--Zli´n--History--20th century
Categories: HISTORY / Europe / General, BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry, HISTORY / Europe / Germany, HISTORY / Modern / 20th Century / General, BUSINESS & ECONOMICS / Globalization
Database: eBook Collection (EBSCOhost)
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  – Type: ebook-epub
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  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 3052680
RelevancyScore: 1103
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1103.19409179688
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  Data: In the Kingdom of Shoes : Bata, Zlín, Globalization, 1894–1945
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  Data: One of the world's largest sellers of footwear, the Bata Company of Zlín, Moravia has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, the company Americanized its production model while also trying to Americanize its workforce. It promised a technocratic form of governance in the chaos of postwar Czechoslovakia, and during the Roaring Twenties, it became synonymous with rationalization across Europe and thus a flashpoint for a continent-wide debate. While other companies contracted in response to the Great Depression, Bata did the opposite, becoming the first shoe company to unlock the potential of globalization. As Bata expanded worldwide, it became an example of corporate national indifference, where company personnel were trained to be able to slip into and out of national identifications with ease. Such indifference, however, was seriously challenged by the geopolitical crisis of the 1930s, and by the cusp of the Second World War, Bata management had turned nationalist, even fascist. In the Kingdom of Shoes unravels the way the Bata project swept away tradition and enmeshed the lives of thousands of people around the world in the industrial production of shoes. Using a rich array of archival materials from two continents, the book answers how Bata's rise to the world's largest producer of shoes challenged the nation-state, democracy, and Americanization.
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 338.4768530943725
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: World War, 1939-1945--Czechoslovakia
        Type: general
      – SubjectFull: Labor and globalization--Czech Republic--History--20th century
        Type: general
      – SubjectFull: Corporate culture--Czech Republic--Zli´n--History--20th century
        Type: general
      – SubjectFull: Company towns--Czech Republic--Zli´n--History--20th century
        Type: general
      – SubjectFull: Footwear industry--Czech Republic--Zli´n--History--20th century
        Type: general
    Titles:
      – TitleFull: In the Kingdom of Shoes : Bata, Zlín, Globalization, 1894–1945
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Zachary Austin Doleshal
      – PersonEntity:
          Name:
            NameFull: Zachary Austin Doleshal
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2021
            – D: 19
              M: 10
              Type: profile
              Y: 2021
          Identifiers:
            – Type: isbn-print
              Value: 9781487506582
            – Type: isbn-print
              Value: 9781487524449
            – Type: isbn-electronic
              Value: 9781487534462
            – Type: isbn-electronic
              Value: 9781487534479
          Titles:
            – TitleFull: In the Kingdom of Shoes : Bata, Zlín, Globalization, 1894–1945
              Type: main
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