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Strategizing Communication : Theory and Practice

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Title: Strategizing Communication : Theory and Practice
Description: Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. Written for students and practitioners interested in learning about and acquiring tools for dealing with the technological, environmental, and managerial challenges which organizations face when communicating in today's mediascape, this book presents an array of theories, concepts, and models through which we can understand and practice communication strategically. Strategizing entails looking beyond-but not past-instrumental, rational plans in order to become better able to understand and manage the concrete, incremental practices and contexts in which communication becomes strategic. This book argues that although strategic communicators do (and should) make plans, a plan in itself does not determine the success of strategic communication. Rather, contextual factors, such as competition, technological developments, global cultural trends, and local traditions, as well as employees'skills and attitudes, will determine the organization's communicative success. Against the backdrop of the comprehensive changes to communication brought about by the rise of digital communication technologies and related contextual developments, Strategizing Communication provides better and more up-to-date tools for understanding and managing strategic communication processes. [Subject: Business, Communication]
Authors: Ib T. Gulbrandsen, Sine Nørholm Just
Resource Type: eBook.
Subjects: Communication in organizations, Communication in management, Communication dans les organisations, Communication en gestion
Categories: BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Personal Success
Database: eBook Collection (EBSCOhost)
FullText Links:
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  Availability: 0
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AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1096.64697265625
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  Data: Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. Written for students and practitioners interested in learning about and acquiring tools for dealing with the technological, environmental, and managerial challenges which organizations face when communicating in today's mediascape, this book presents an array of theories, concepts, and models through which we can understand and practice communication strategically. Strategizing entails looking beyond-but not past-instrumental, rational plans in order to become better able to understand and manage the concrete, incremental practices and contexts in which communication becomes strategic. This book argues that although strategic communicators do (and should) make plans, a plan in itself does not determine the success of strategic communication. Rather, contextual factors, such as competition, technological developments, global cultural trends, and local traditions, as well as employees'skills and attitudes, will determine the organization's communicative success. Against the backdrop of the comprehensive changes to communication brought about by the rise of digital communication technologies and related contextual developments, Strategizing Communication provides better and more up-to-date tools for understanding and managing strategic communication processes. [Subject: Business, Communication]
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      – Code: 658.4
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        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Communication in organizations
        Type: general
      – SubjectFull: Communication in management
        Type: general
      – SubjectFull: Communication dans les organisations
        Type: general
      – SubjectFull: Communication en gestion
        Type: general
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      – TitleFull: Strategizing Communication : Theory and Practice
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            NameFull: Ib T. Gulbrandsen
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2020
            – D: 30
              M: 11
              Type: profile
              Y: 2021
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              Value: 9788759322079
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              Value: 9788759334775
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              Value: 9788759337363
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