Richard Wagner : Self-Promotion and the Making of a Brand
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| Title: | Richard Wagner : Self-Promotion and the Making of a Brand |
|---|---|
| Description: | All modern artists have had to market themselves in some way. Richard Wagner may just have done it better than anyone else. In a self-promotional effort that began around 1840 in Paris, and lasted for the remainder of his career, Wagner claimed convincingly that he was the most German composer ever and the true successor of Beethoven. More significantly, he was an opera composer who declared that he was not composing operas. Instead, during the 1850s, he mapped out a new direction, conceiving of works that would break with tradition and be literally'brand new'. This is the first study to examine the innovative ways in which Wagner made himself a celebrity, promoting himself using every means available: autobiography, journal articles, short stories, newspaper announcements, letters, even his operas themselves. Vazsonyi reveals how Wagner created a niche for his works in the crowded opera market that continues to be unique. |
| Authors: | Nicholas Vazsonyi |
| Resource Type: | eBook. |
| Subjects: | Music trade--Europe--History, Composers--Germany--Biography |
| Categories: | BIOGRAPHY & AUTOBIOGRAPHY / Music, MUSIC / Genres & Styles / Opera |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf Text: Availability: 0 |
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| Header | DbId: nlebk DbLabel: eBook Collection (EBSCOhost) An: 313381 RelevancyScore: 1031 AccessLevel: 6 PubType: eBook PubTypeId: ebook PreciseRelevancyScore: 1031.17456054688 |
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| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 782.1092 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Music trade--Europe--History Type: general – SubjectFull: Composers--Germany--Biography Type: general Titles: – TitleFull: Richard Wagner : Self-Promotion and the Making of a Brand Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Nicholas Vazsonyi – PersonEntity: Name: NameFull: Nicholas Vazsonyi IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2010 – D: 04 M: 02 Type: profile Y: 2014 Identifiers: – Type: isbn-print Value: 9780521519960 – Type: isbn-print Value: 9781107404397 – Type: isbn-electronic Value: 9780511677243 Titles: – TitleFull: Richard Wagner : Self-Promotion and the Making of a Brand Type: main |
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