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Concepts and Dialogues across Shifting Spaces in Intercultural Business

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Title: Concepts and Dialogues across Shifting Spaces in Intercultural Business
Description: This volume explores how the promotion, marketing, and branding of culture have led to the development of economic strategies through creative industries, cultural tourism, and responsible business practices. It considers how culture-based initiatives can be used to boost the creation of business opportunities and enhance added value to the economy. The book also contextualizes western and non-western theories, paradigms, and practices, in order to sustain independent, ecological, and critical methodologies for intercultural business. By articulating principles, theories, structures, performances, and aesthetics across different cultures and communication channels, the networks of cultural codes and practices emerge and are critically observed, blurring conceptual frontiers and challenging conventional criteria of legitimation.
Authors: Clara Sarmento, Editor
Resource Type: eBook.
Subjects: Heritage tourism, Communication and culture, Industries--Social aspects, Cultural industries
Categories: BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Strategic Planning
Database: eBook Collection (EBSCOhost)
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  – Type: ebook-pdf
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  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 3149977
RelevancyScore: 1110
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1109.74133300781
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  Data: Concepts and Dialogues across Shifting Spaces in Intercultural Business
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  Label: Description
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  Data: This volume explores how the promotion, marketing, and branding of culture have led to the development of economic strategies through creative industries, cultural tourism, and responsible business practices. It considers how culture-based initiatives can be used to boost the creation of business opportunities and enhance added value to the economy. The book also contextualizes western and non-western theories, paradigms, and practices, in order to sustain independent, ecological, and critical methodologies for intercultural business. By articulating principles, theories, structures, performances, and aesthetics across different cultures and communication channels, the networks of cultural codes and practices emerge and are critically observed, blurring conceptual frontiers and challenging conventional criteria of legitimation.
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  Data: <searchLink fieldCode="DE" term="%22Heritage+tourism%22">Heritage tourism</searchLink><br /><searchLink fieldCode="DE" term="%22Communication+and+culture%22">Communication and culture</searchLink><br /><searchLink fieldCode="DE" term="%22Industries--Social+aspects%22">Industries--Social aspects</searchLink><br /><searchLink fieldCode="DE" term="%22Cultural+industries%22">Cultural industries</searchLink>
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 306.3
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Heritage tourism
        Type: general
      – SubjectFull: Communication and culture
        Type: general
      – SubjectFull: Industries--Social aspects
        Type: general
      – SubjectFull: Cultural industries
        Type: general
    Titles:
      – TitleFull: Concepts and Dialogues across Shifting Spaces in Intercultural Business
        Type: main
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          Name:
            NameFull: Clara Sarmento, Editor
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            NameFull: Clara Sarmento, Editor
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2022
            – D: 03
              M: 03
              Type: profile
              Y: 2022
          Identifiers:
            – Type: isbn-print
              Value: 9781527577251
            – Type: isbn-electronic
              Value: 9781527579262
          Titles:
            – TitleFull: Concepts and Dialogues across Shifting Spaces in Intercultural Business
              Type: main
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