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Media of the Masses : Cassette Culture in Modern Egypt

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Title: Media of the Masses : Cassette Culture in Modern Egypt
Description: Media of the Masses investigates the social life of an everyday technology—the cassette tape—to offer a multisensory history of modern Egypt. Over the 1970s and 1980s, cassettes became a ubiquitous presence in Egyptian homes and stores. Audiocassette technology gave an opening to ordinary individuals, from singers to smugglers, to challenge state-controlled Egyptian media. Enabling an unprecedented number of people to participate in the creation of culture and circulation of content, cassette players and tapes soon informed broader cultural, political, and economic developments and defined'modern'Egyptian households. Drawing on a wide array of audio, visual, and textual sources that exist outside the Egyptian National Archives, Andrew Simon provides a new entry point into understanding everyday life and culture. Cassettes and cassette players, he demonstrates, did not simply join other twentieth century mass media, like records and radio; they were the media of the masses. Comprised of little more than magnetic reels in plastic cases, cassettes empowered cultural consumers to become cultural producers long before the advent of the Internet. Positioned at the productive crossroads of social history, cultural anthropology, and media and sound studies, Media of the Masses ultimately shows how the most ordinary things may yield the most surprising insights.
Authors: Andrew Simon
Resource Type: eBook.
Subjects: Sound recordings--Social aspects--Egypt--History--20th century, Audiocassettes--Social aspects--Egypt--History--20th century, Mass media--Social aspects--Egypt--History--20th century, Cassette tape recorders--Social aspects--Egypt--History--20th century
Categories: HISTORY / Middle East / Egypt, HISTORY / Modern / 20th Century / General, SOCIAL SCIENCE / Media Studies
Database: eBook Collection (EBSCOhost)
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  – Type: ebook-epub
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Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 3175967
RelevancyScore: 1110
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
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  Data: Media of the Masses : Cassette Culture in Modern Egypt
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  Data: Media of the Masses investigates the social life of an everyday technology—the cassette tape—to offer a multisensory history of modern Egypt. Over the 1970s and 1980s, cassettes became a ubiquitous presence in Egyptian homes and stores. Audiocassette technology gave an opening to ordinary individuals, from singers to smugglers, to challenge state-controlled Egyptian media. Enabling an unprecedented number of people to participate in the creation of culture and circulation of content, cassette players and tapes soon informed broader cultural, political, and economic developments and defined'modern'Egyptian households. Drawing on a wide array of audio, visual, and textual sources that exist outside the Egyptian National Archives, Andrew Simon provides a new entry point into understanding everyday life and culture. Cassettes and cassette players, he demonstrates, did not simply join other twentieth century mass media, like records and radio; they were the media of the masses. Comprised of little more than magnetic reels in plastic cases, cassettes empowered cultural consumers to become cultural producers long before the advent of the Internet. Positioned at the productive crossroads of social history, cultural anthropology, and media and sound studies, Media of the Masses ultimately shows how the most ordinary things may yield the most surprising insights.
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  Data: <searchLink fieldCode="ZK" term="%22HISTORY+%2F+Middle+East+%2F+Egypt%22">HISTORY / Middle East / Egypt</searchLink><br /><searchLink fieldCode="ZK" term="%22HISTORY+%2F+Modern+%2F+20th+Century+%2F+General%22">HISTORY / Modern / 20th Century / General</searchLink><br /><searchLink fieldCode="ZK" term="%22SOCIAL+SCIENCE+%2F+Media+Studies%22">SOCIAL SCIENCE / Media Studies</searchLink>
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      – Code: 621.389324
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Sound recordings--Social aspects--Egypt--History--20th century
        Type: general
      – SubjectFull: Audiocassettes--Social aspects--Egypt--History--20th century
        Type: general
      – SubjectFull: Mass media--Social aspects--Egypt--History--20th century
        Type: general
      – SubjectFull: Cassette tape recorders--Social aspects--Egypt--History--20th century
        Type: general
    Titles:
      – TitleFull: Media of the Masses : Cassette Culture in Modern Egypt
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            NameFull: Andrew Simon
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2022
            – D: 19
              M: 04
              Type: profile
              Y: 2022
          Identifiers:
            – Type: isbn-print
              Value: 9781503629431
            – Type: isbn-print
              Value: 9781503631441
            – Type: isbn-electronic
              Value: 9781503631458
          Titles:
            – TitleFull: Media of the Masses : Cassette Culture in Modern Egypt
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