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Design, Visual Communication and Branding

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Title: Design, Visual Communication and Branding
Description: This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.
Authors: Daniel Raposo, Editor
Resource Type: eBook.
Subjects: Branding (Marketing)
Categories: BUSINESS & ECONOMICS / Sales & Selling / Management, SOCIAL SCIENCE / Sociology / General
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
Text:
  Availability: 0
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DbLabel: eBook Collection (EBSCOhost)
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RelevancyScore: 1110
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1109.74133300781
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  Data: This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.
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      – Code: 658.827
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Branding (Marketing)
        Type: general
    Titles:
      – TitleFull: Design, Visual Communication and Branding
        Type: main
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            NameFull: Daniel Raposo, Editor
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2022
            – D: 01
              M: 04
              Type: profile
              Y: 2022
          Identifiers:
            – Type: isbn-print
              Value: 9781527580541
            – Type: isbn-electronic
              Value: 9781527580558
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            – TitleFull: Design, Visual Communication and Branding
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