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Universal Principles of Branding : 100 Key Concepts for Defining, Building, and Delivering Brands

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Title: Universal Principles of Branding : 100 Key Concepts for Defining, Building, and Delivering Brands
Description: Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.Featured principles are as diverse as: Authenticity Social Responsibility World Building Gatekeepers Rituals and routine Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes are included and provide elaborations and references. The next page contains visual examples and related graphics to support a deeper understanding of the principle. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
Authors: Mark Kingsley
Resource Type: eBook.
Subjects: Brand name products, New products, Branding (Marketing), Advertising--Management
Categories: DESIGN / Graphic Arts / Branding & Logo Design, DESIGN / Graphic Arts / Commercial & Corporate, DESIGN / Reference
Database: eBook Collection (EBSCOhost)
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  Availability: 0
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RelevancyScore: 1116
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1116.28857421875
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  Data: Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.Featured principles are as diverse as: Authenticity Social Responsibility World Building Gatekeepers Rituals and routine Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes are included and provide elaborations and references. The next page contains visual examples and related graphics to support a deeper understanding of the principle. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
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      – Code: eng
        Text: English
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      – SubjectFull: Brand name products
        Type: general
      – SubjectFull: New products
        Type: general
      – SubjectFull: Branding (Marketing)
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            – D: 01
              M: 01
              Type: published
              Y: 2023
            – D: 23
              M: 11
              Type: profile
              Y: 2023
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