Eating the Ocean : Seafood and Consumer Culture in Canada
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| Title: | Eating the Ocean : Seafood and Consumer Culture in Canada |
|---|---|
| Description: | During the first half of the twentieth century, Canadian fisheries regularly produced more fish than markets could absorb, driving down profits and wages. To address this, both industry and government sought to stimulate domestic consumption via increased advertising. In Eating the Ocean Brian Payne explores how government-funded marketing called upon Canadian housewives to prepare more seafood meals to improve family health and aid an industry central to Canadian identity and heritage. The goal was first to make seafood a central element of a “wholesome” diet as a solution to a perceived nutritional crisis, and, second, to aid industry recovery and growth while decreasing Canadian fisheries'dependency on foreign markets. But fishery managers and policymakers fundamentally miscalculated consumer demand, wrongly assuming that Canadians could and would eat more seafood. Fisheries continued to extract more fish than the environment and the market could sustain, and the collapse of the nation's fisheries that we are now seeing has as much to do with failed assessments of market demand as it does with faulty extraction practices. Using internal communications between industry leaders and Ottawa bureaucrats, as well as advertising and promotional material published in the nation's leading magazines, national and local newspapers, and radio programming, Eating the Ocean traces the flawed understanding of not only supply but demand, a misguided gamble that caused fisheries to become the most mismanaged resource economy in early-twentieth-century Canada. |
| Authors: | Brian Payne |
| Resource Type: | eBook. |
| Subjects: | Fishery products--Canada--Marketing, Fishery policy--Canada, Seafood--Canada--Marketing, Seafood industry--Canada, Seafood industry--Government policy--Canada, Food consumption--Canada, Consumption (Economics)--Canada, Consumption (Economics)--Government policy--Canada |
| Categories: | SOCIAL SCIENCE / Cultural & Ethnic Studies / Canadian Studies, COOKING / History, HISTORY / Canada / Post-Confederation (1867-), TECHNOLOGY & ENGINEERING / Fisheries & Aquaculture |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf – Type: ebook-epub Text: Availability: 0 |
|---|---|
| Header | DbId: nlebk DbLabel: eBook Collection (EBSCOhost) An: 3561306 RelevancyScore: 1110 AccessLevel: 6 PubType: eBook PubTypeId: ebook PreciseRelevancyScore: 1109.74133300781 |
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| Items | – Name: Title Label: Title Group: Ti Data: Eating the Ocean : Seafood and Consumer Culture in Canada – Name: Abstract Label: Description Group: Ab Data: During the first half of the twentieth century, Canadian fisheries regularly produced more fish than markets could absorb, driving down profits and wages. To address this, both industry and government sought to stimulate domestic consumption via increased advertising. In Eating the Ocean Brian Payne explores how government-funded marketing called upon Canadian housewives to prepare more seafood meals to improve family health and aid an industry central to Canadian identity and heritage. The goal was first to make seafood a central element of a “wholesome” diet as a solution to a perceived nutritional crisis, and, second, to aid industry recovery and growth while decreasing Canadian fisheries'dependency on foreign markets. But fishery managers and policymakers fundamentally miscalculated consumer demand, wrongly assuming that Canadians could and would eat more seafood. Fisheries continued to extract more fish than the environment and the market could sustain, and the collapse of the nation's fisheries that we are now seeing has as much to do with failed assessments of market demand as it does with faulty extraction practices. Using internal communications between industry leaders and Ottawa bureaucrats, as well as advertising and promotional material published in the nation's leading magazines, national and local newspapers, and radio programming, Eating the Ocean traces the flawed understanding of not only supply but demand, a misguided gamble that caused fisheries to become the most mismanaged resource economy in early-twentieth-century Canada. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Brian+Payne%22">Brian Payne</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Fishery+products--Canada--Marketing%22">Fishery products--Canada--Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Fishery+policy--Canada%22">Fishery policy--Canada</searchLink><br /><searchLink fieldCode="DE" term="%22Seafood--Canada--Marketing%22">Seafood--Canada--Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Seafood+industry--Canada%22">Seafood industry--Canada</searchLink><br /><searchLink fieldCode="DE" term="%22Seafood+industry--Government+policy--Canada%22">Seafood industry--Government policy--Canada</searchLink><br /><searchLink fieldCode="DE" term="%22Food+consumption--Canada%22">Food consumption--Canada</searchLink><br /><searchLink fieldCode="DE" term="%22Consumption+%28Economics%29--Canada%22">Consumption (Economics)--Canada</searchLink><br /><searchLink fieldCode="DE" term="%22Consumption+%28Economics%29--Government+policy--Canada%22">Consumption (Economics)--Government policy--Canada</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22SOCIAL+SCIENCE+%2F+Cultural+%26+Ethnic+Studies+%2F+Canadian+Studies%22">SOCIAL SCIENCE / Cultural & Ethnic Studies / Canadian Studies</searchLink><br /><searchLink fieldCode="ZK" term="%22COOKING+%2F+History%22">COOKING / History</searchLink><br /><searchLink fieldCode="ZK" term="%22HISTORY+%2F+Canada+%2F+Post-Confederation+%281867-%29%22">HISTORY / Canada / Post-Confederation (1867-)</searchLink><br /><searchLink fieldCode="ZK" term="%22TECHNOLOGY+%26+ENGINEERING+%2F+Fisheries+%26+Aquaculture%22">TECHNOLOGY & ENGINEERING / Fisheries & Aquaculture</searchLink> |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=3561306 |
| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 381.4370971 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Fishery products--Canada--Marketing Type: general – SubjectFull: Fishery policy--Canada Type: general – SubjectFull: Seafood--Canada--Marketing Type: general – SubjectFull: Seafood industry--Canada Type: general – SubjectFull: Seafood industry--Government policy--Canada Type: general – SubjectFull: Food consumption--Canada Type: general – SubjectFull: Consumption (Economics)--Canada Type: general – SubjectFull: Consumption (Economics)--Government policy--Canada Type: general Titles: – TitleFull: Eating the Ocean : Seafood and Consumer Culture in Canada Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Brian Payne – PersonEntity: Name: NameFull: Brian Payne IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2022 – D: 14 M: 03 Type: profile Y: 2023 Identifiers: – Type: isbn-print Value: 9780228014492 – Type: isbn-print Value: 9780228015987 – Type: isbn-electronic Value: 9780228015574 – Type: isbn-electronic Value: 9780228015581 Titles: – TitleFull: Eating the Ocean : Seafood and Consumer Culture in Canada Type: main |
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