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Electronic Breadcrumbs: Issues in Tracking Consumers

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Title: Electronic Breadcrumbs: Issues in Tracking Consumers
Description: This book looks at the issue of'behavioral marketing'which involves the tracking of consumers'online activities in order to deliver tailored advertising. The digital information age, against a backdrop of rising globalization, allows anyone to collect and share information on any subject, corporation, government - or in many cases, other individuals. Companies from retailers to search engines to software makers all collect consumer data - enough to fill vast server warehouses. Of-course, websites have long collected and marketed information about visitors. The latest twist is that behavioral marketing firms'watch'our clickstreams to develop profiles or inform categories to better target future advertisements. Unarguably beneficial, the process however stokes privacy concerns. Thus this book also discusses the Federal Trade Commission's examination of online privacy issues. This is an edited, excerpted and augmented edition of various government publications.
Authors: Kovac, Dmitar N.
Resource Type: eBook.
Subjects: Internet advertising--Law and legislation--United States, Data protection--Law and legislation--United States, Web usage mining--United States
Categories: LAW / Constitutional, LAW / Public
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
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  Availability: 0
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PubType: eBook
PubTypeId: ebook
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  Data: Electronic Breadcrumbs: Issues in Tracking Consumers
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  Data: This book looks at the issue of'behavioral marketing'which involves the tracking of consumers'online activities in order to deliver tailored advertising. The digital information age, against a backdrop of rising globalization, allows anyone to collect and share information on any subject, corporation, government - or in many cases, other individuals. Companies from retailers to search engines to software makers all collect consumer data - enough to fill vast server warehouses. Of-course, websites have long collected and marketed information about visitors. The latest twist is that behavioral marketing firms'watch'our clickstreams to develop profiles or inform categories to better target future advertisements. Unarguably beneficial, the process however stokes privacy concerns. Thus this book also discusses the Federal Trade Commission's examination of online privacy issues. This is an edited, excerpted and augmented edition of various government publications.
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      – Code: 342.730858
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Internet advertising--Law and legislation--United States
        Type: general
      – SubjectFull: Data protection--Law and legislation--United States
        Type: general
      – SubjectFull: Web usage mining--United States
        Type: general
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      – TitleFull: Electronic Breadcrumbs: Issues in Tracking Consumers
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            NameFull: Kovac, Dmitar N.
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            NameFull: Kovac, Dmitar N.
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2010
            – D: 04
              M: 02
              Type: profile
              Y: 2014
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            – Type: isbn-print
              Value: 9781607416005
            – Type: isbn-electronic
              Value: 9781613245392
          Titles:
            – TitleFull: Electronic Breadcrumbs: Issues in Tracking Consumers
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