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Swarms, Viral Writing, and the Local : Rhetorical Dynamics Across Networked Publics

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Title: Swarms, Viral Writing, and the Local : Rhetorical Dynamics Across Networked Publics
Description: Swarms, Viral Writing, and the Local examines the social and rhetorical dynamics around emerging writing technologies. Carl Whithaus argues that these dynamics work across networked publics as patterns of behavior and ways of interacting through and with multimodal texts. This rhetorical analysis of the production and reception of born-digital rhetoric shows the ongoing and evolving impacts of online public discourse that can lead to bad restaurant reviews or the subversion of democracy. It is a networked process that gains significance because of the interplay and tensions between the global and the local. As these texts are created, distributed, received, and then recreated and shared again in viral ways, different messages resonate across media ecologies. Whithaus documents how emerging social dynamics shape—and are shaped by—digital writing, reading, and distribution technologies.
Authors: Carl Whithaus
Resource Type: eBook.
Subjects: Authorship--Technological innovations, Electronic publications
Categories: LANGUAGE ARTS & DISCIPLINES / Rhetoric
Database: eBook Collection (EBSCOhost)
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  Data: Swarms, Viral Writing, and the Local examines the social and rhetorical dynamics around emerging writing technologies. Carl Whithaus argues that these dynamics work across networked publics as patterns of behavior and ways of interacting through and with multimodal texts. This rhetorical analysis of the production and reception of born-digital rhetoric shows the ongoing and evolving impacts of online public discourse that can lead to bad restaurant reviews or the subversion of democracy. It is a networked process that gains significance because of the interplay and tensions between the global and the local. As these texts are created, distributed, received, and then recreated and shared again in viral ways, different messages resonate across media ecologies. Whithaus documents how emerging social dynamics shape—and are shaped by—digital writing, reading, and distribution technologies.
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      – Code: 070.5797
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Authorship--Technological innovations
        Type: general
      – SubjectFull: Electronic publications
        Type: general
    Titles:
      – TitleFull: Swarms, Viral Writing, and the Local : Rhetorical Dynamics Across Networked Publics
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            NameFull: Carl Whithaus
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2025
            – D: 14
              M: 07
              Type: profile
              Y: 2025
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              Value: 9780822990109
          Titles:
            – TitleFull: Swarms, Viral Writing, and the Local : Rhetorical Dynamics Across Networked Publics
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