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CEO-Speak : The Language of Corporate Leadership

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Title: CEO-Speak : The Language of Corporate Leadership
Description: CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in'the war of business'who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.
Authors: Joel Amernic, Russell Craig
Resource Type: eBook.
Subjects: Corporate culture--Case studies, Chief executive officers--Language--Case studies, Discourse analysis--Social aspects--Case studies
Categories: BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Leadership
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
  – Type: ebook-epub
Text:
  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 403902
RelevancyScore: 1005
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1004.98577880859
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  Data: CEO-Speak : The Language of Corporate Leadership
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  Label: Description
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  Data: CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in'the war of business'who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.
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  Data: <searchLink fieldCode="AR" term="%22Joel+Amernic%22">Joel Amernic</searchLink><br /><searchLink fieldCode="AR" term="%22Russell+Craig%22">Russell Craig</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Corporate+culture--Case+studies%22">Corporate culture--Case studies</searchLink><br /><searchLink fieldCode="DE" term="%22Chief+executive+officers--Language--Case+studies%22">Chief executive officers--Language--Case studies</searchLink><br /><searchLink fieldCode="DE" term="%22Discourse+analysis--Social+aspects--Case+studies%22">Discourse analysis--Social aspects--Case studies</searchLink>
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 658.45
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Corporate culture--Case studies
        Type: general
      – SubjectFull: Chief executive officers--Language--Case studies
        Type: general
      – SubjectFull: Discourse analysis--Social aspects--Case studies
        Type: general
    Titles:
      – TitleFull: CEO-Speak : The Language of Corporate Leadership
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Joel Amernic
      – PersonEntity:
          Name:
            NameFull: Russell Craig
      – PersonEntity:
          Name:
            NameFull: Joel Amernic
      – PersonEntity:
          Name:
            NameFull: Russell Craig
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2006
            – D: 04
              M: 02
              Type: profile
              Y: 2014
          Identifiers:
            – Type: isbn-print
              Value: 9780773530379
            – Type: isbn-print
              Value: 9780773533202
            – Type: isbn-electronic
              Value: 9780773575592
            – Type: isbn-electronic
              Value: 9780773578685
          Titles:
            – TitleFull: CEO-Speak : The Language of Corporate Leadership
              Type: main
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