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Using Web Analytics in the Library: A Library Technology Report

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Title: Using Web Analytics in the Library: A Library Technology Report
Description: Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it's essential that libraries and librarians accurately track the usage of their websites and online resources. In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively. Topics include: • An overview of web analytics tools • Understanding data collection mechanisms • Installing and configuring Google Analytics • Effective reporting and analysis • Case studies of libraries using web analytics
Authors: Marek, Kate
Resource Type: eBook.
Subjects: Internet users--Statistics--Data processing, Library resources--Use studies, Digital libraries--Collection development--Statistical methods, Internet searching--Statistical services, Library users--Statistics--Data processing, Web usage mining--Computer programs, Library resources--Utilization
Categories: COMPUTERS / Online Services / Resource Directories, COMPUTERS / System Administration / Storage & Retrieval
Database: eBook Collection (EBSCOhost)
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  Data: Using Web Analytics in the Library: A Library Technology Report
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  Data: Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it's essential that libraries and librarians accurately track the usage of their websites and online resources. In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively. Topics include: • An overview of web analytics tools • Understanding data collection mechanisms • Installing and configuring Google Analytics • Effective reporting and analysis • Case studies of libraries using web analytics
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 025.0425
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Internet users--Statistics--Data processing
        Type: general
      – SubjectFull: Library resources--Use studies
        Type: general
      – SubjectFull: Digital libraries--Collection development--Statistical methods
        Type: general
      – SubjectFull: Internet searching--Statistical services
        Type: general
      – SubjectFull: Library users--Statistics--Data processing
        Type: general
      – SubjectFull: Web usage mining--Computer programs
        Type: general
      – SubjectFull: Library resources--Utilization
        Type: general
    Titles:
      – TitleFull: Using Web Analytics in the Library: A Library Technology Report
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Marek, Kate
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            NameFull: Marek, Kate
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2011
            – D: 04
              M: 02
              Type: profile
              Y: 2014
          Identifiers:
            – Type: isbn-print
              Value: 9780838958339
            – Type: isbn-electronic
              Value: 9780838992364
          Titles:
            – TitleFull: Using Web Analytics in the Library: A Library Technology Report
              Type: main
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