Political Consultants and Campaigns : One Day to Sell
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| Title: | Political Consultants and Campaigns : One Day to Sell |
|---|---|
| Description: | Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them?This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run. |
| Authors: | Jason Johnson |
| Resource Type: | eBook. |
| Subjects: | Political consultants--United States, Political campaigns--United States, Campaign management--United States |
| Categories: | POLITICAL SCIENCE / Political Process / Campaigns & Elections, POLITICAL SCIENCE / Political Process / Media & Internet, POLITICAL SCIENCE / Political Communication |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf Text: Availability: 0 |
|---|---|
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| Items | – Name: Title Label: Title Group: Ti Data: Political Consultants and Campaigns : One Day to Sell – Name: Abstract Label: Description Group: Ab Data: Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them?This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Jason+Johnson%22">Jason Johnson</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Political+consultants--United+States%22">Political consultants--United States</searchLink><br /><searchLink fieldCode="DE" term="%22Political+campaigns--United+States%22">Political campaigns--United States</searchLink><br /><searchLink fieldCode="DE" term="%22Campaign+management--United+States%22">Campaign management--United States</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22POLITICAL+SCIENCE+%2F+Political+Process+%2F+Campaigns+%26+Elections%22">POLITICAL SCIENCE / Political Process / Campaigns & Elections</searchLink><br /><searchLink fieldCode="ZK" term="%22POLITICAL+SCIENCE+%2F+Political+Process+%2F+Media+%26+Internet%22">POLITICAL SCIENCE / Political Process / Media & Internet</searchLink><br /><searchLink fieldCode="ZK" term="%22POLITICAL+SCIENCE+%2F+Political+Communication%22">POLITICAL SCIENCE / Political Communication</searchLink> |
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| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 324.70973 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Political consultants--United States Type: general – SubjectFull: Political campaigns--United States Type: general – SubjectFull: Campaign management--United States Type: general Titles: – TitleFull: Political Consultants and Campaigns : One Day to Sell Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Jason Johnson – PersonEntity: Name: NameFull: Jason Johnson IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2012 – D: 04 M: 02 Type: profile Y: 2014 Identifiers: – Type: isbn-print Value: 9780813344881 – Type: isbn-print Value: 9780367097387 – Type: isbn-electronic Value: 9780813345567 – Type: isbn-electronic Value: 9780429966767 – Type: isbn-electronic Value: 9780429977848 – Type: isbn-electronic Value: 9780429498213 Titles: – TitleFull: Political Consultants and Campaigns : One Day to Sell Type: main |
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