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Compassion, Inc. : How Corporate America Blurs the Line Between What We Buy, Who We Are, and Those We Help

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Title: Compassion, Inc. : How Corporate America Blurs the Line Between What We Buy, Who We Are, and Those We Help
Description: Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding'No!'In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.
Authors: Mara Einstein
Resource Type: eBook.
Subjects: Social responsibility of business--United States, Consumer behavior--Moral and ethical aspects--United States
Categories: SOCIAL SCIENCE / Sociology / General, SOCIAL SCIENCE / General
Database: eBook Collection (EBSCOhost)
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PubType: eBook
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  Data: Compassion, Inc. : How Corporate America Blurs the Line Between What We Buy, Who We Are, and Those We Help
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  Data: Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding'No!'In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.
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      – Code: 381.3
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Social responsibility of business--United States
        Type: general
      – SubjectFull: Consumer behavior--Moral and ethical aspects--United States
        Type: general
    Titles:
      – TitleFull: Compassion, Inc. : How Corporate America Blurs the Line Between What We Buy, Who We Are, and Those We Help
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          Name:
            NameFull: Mara Einstein
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            NameFull: Mara Einstein
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2012
            – D: 04
              M: 02
              Type: profile
              Y: 2014
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            – Type: isbn-print
              Value: 9780520266520
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              Value: 9780520951631
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            – TitleFull: Compassion, Inc. : How Corporate America Blurs the Line Between What We Buy, Who We Are, and Those We Help
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