Latinos, Inc. : The Marketing and Making of a People
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| Title: | Latinos, Inc. : The Marketing and Making of a People |
|---|---|
| Description: | Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. Dávila finds that Latinos'increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing. |
| Authors: | Arlene Dávila |
| Resource Type: | eBook. |
| Subjects: | Hispanic Americans--Ethnic identity, Hispanic American consumers, Market segmentation--United States |
| Categories: | HISTORY / Latin America / General, SOCIAL SCIENCE / Anthropology / Cultural & Social |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf – Type: ebook-epub Text: Availability: 0 |
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| Header | DbId: nlebk DbLabel: eBook Collection (EBSCOhost) An: 477553 RelevancyScore: 1044 AccessLevel: 6 PubType: eBook PubTypeId: ebook PreciseRelevancyScore: 1044.26904296875 |
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| Items | – Name: Title Label: Title Group: Ti Data: Latinos, Inc. : The Marketing and Making of a People – Name: Abstract Label: Description Group: Ab Data: Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. Dávila finds that Latinos'increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Arlene+Dávila%22">Arlene Dávila</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Hispanic+Americans--Ethnic+identity%22">Hispanic Americans--Ethnic identity</searchLink><br /><searchLink fieldCode="DE" term="%22Hispanic+American+consumers%22">Hispanic American consumers</searchLink><br /><searchLink fieldCode="DE" term="%22Market+segmentation--United+States%22">Market segmentation--United States</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22HISTORY+%2F+Latin+America+%2F+General%22">HISTORY / Latin America / General</searchLink><br /><searchLink fieldCode="ZK" term="%22SOCIAL+SCIENCE+%2F+Anthropology+%2F+Cultural+%26+Social%22">SOCIAL SCIENCE / Anthropology / Cultural & Social</searchLink> |
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| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 658.83408968073 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Hispanic Americans--Ethnic identity Type: general – SubjectFull: Hispanic American consumers Type: general – SubjectFull: Market segmentation--United States Type: general Titles: – TitleFull: Latinos, Inc. : The Marketing and Making of a People Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Arlene Dávila – PersonEntity: Name: NameFull: Arlene Dávila IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2012 – D: 04 M: 02 Type: profile Y: 2014 Identifiers: – Type: isbn-print Value: 9780520274693 – Type: isbn-electronic Value: 9780520953598 Titles: – TitleFull: Latinos, Inc. : The Marketing and Making of a People Type: main |
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