The Rise of Advertising in the United States : A History of Innovation to 1960
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| Title: | The Rise of Advertising in the United States : A History of Innovation to 1960 |
|---|---|
| Description: | In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include:• P. T. Barnum, master of the advertising “gimmick”• Lydia Pinkham, queen of the patent medicine cure• John Wanamaker, progenitor of modern retail advertising• Albert Lasker, the formulator of “reason why” advertising• Stanley Resor, the consummate market researcher• Elliott White Springs, the groundbreaking purveyor of the sexual innuendoApplegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America's colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history. |
| Authors: | Edd Applegate |
| Resource Type: | eBook. |
| Subjects: | Advertising--United States--History |
| Categories: | BUSINESS & ECONOMICS / Advertising & Promotion, HISTORY / United States / General, HISTORY / Social History |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf – Type: ebook-epub Text: Availability: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: The Rise of Advertising in the United States : A History of Innovation to 1960 – Name: Abstract Label: Description Group: Ab Data: In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include:• P. T. Barnum, master of the advertising “gimmick”• Lydia Pinkham, queen of the patent medicine cure• John Wanamaker, progenitor of modern retail advertising• Albert Lasker, the formulator of “reason why” advertising• Stanley Resor, the consummate market researcher• Elliott White Springs, the groundbreaking purveyor of the sexual innuendoApplegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America's colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Edd+Applegate%22">Edd Applegate</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Advertising--United+States--History%22">Advertising--United States--History</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Advertising+%26+Promotion%22">BUSINESS & ECONOMICS / Advertising & Promotion</searchLink><br /><searchLink fieldCode="ZK" term="%22HISTORY+%2F+United+States+%2F+General%22">HISTORY / United States / General</searchLink><br /><searchLink fieldCode="ZK" term="%22HISTORY+%2F+Social+History%22">HISTORY / Social History</searchLink> |
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| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 659.10973 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Advertising--United States--History Type: general Titles: – TitleFull: The Rise of Advertising in the United States : A History of Innovation to 1960 Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Edd Applegate – PersonEntity: Name: NameFull: Edd Applegate IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2012 – D: 04 M: 02 Type: profile Y: 2014 Identifiers: – Type: isbn-print Value: 9780810884069 – Type: isbn-print Value: 9781442244382 – Type: isbn-electronic Value: 9780810884076 – Type: isbn-electronic Value: 9798216274353 Titles: – TitleFull: The Rise of Advertising in the United States : A History of Innovation to 1960 Type: main |
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