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Quantitative Modelling In Marketing And Management

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Title: Quantitative Modelling In Marketing And Management
Description: The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.
Authors: Luiz Moutinho, Kun-huang Huarng
Resource Type: eBook.
Subjects: Management--Mathematical models, Marketing--Mathematical models
Categories: BUSINESS & ECONOMICS / Production & Operations Management, BUSINESS & ECONOMICS / Marketing / General, MATHEMATICS / Applied
Database: eBook Collection (EBSCOhost)
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  – Type: ebook-pdf
  – Type: ebook-epub
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  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 504181
RelevancyScore: 1051
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1050.81640625
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  Data: Quantitative Modelling In Marketing And Management
– Name: Abstract
  Label: Description
  Group: Ab
  Data: The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.
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  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Luiz+Moutinho%22">Luiz Moutinho</searchLink><br /><searchLink fieldCode="AR" term="%22Kun-huang+Huarng%22">Kun-huang Huarng</searchLink>
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  Data: eBook.
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  Data: <searchLink fieldCode="DE" term="%22Management--Mathematical+models%22">Management--Mathematical models</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing--Mathematical+models%22">Marketing--Mathematical models</searchLink>
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  Data: <searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Production+%26+Operations+Management%22">BUSINESS & ECONOMICS / Production & Operations Management</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Marketing+%2F+General%22">BUSINESS & ECONOMICS / Marketing / General</searchLink><br /><searchLink fieldCode="ZK" term="%22MATHEMATICS+%2F+Applied%22">MATHEMATICS / Applied</searchLink>
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 658.800727
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Management--Mathematical models
        Type: general
      – SubjectFull: Marketing--Mathematical models
        Type: general
    Titles:
      – TitleFull: Quantitative Modelling In Marketing And Management
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Luiz Moutinho
      – PersonEntity:
          Name:
            NameFull: Kun-huang Huarng
      – PersonEntity:
          Name:
            NameFull: Luiz Moutinho
      – PersonEntity:
          Name:
            NameFull: Kun-huang Huarng
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2013
            – D: 04
              M: 02
              Type: profile
              Y: 2014
          Identifiers:
            – Type: isbn-print
              Value: 9789814407717
            – Type: isbn-electronic
              Value: 9789814407724
            – Type: isbn-electronic
              Value: 9789814407731
          Titles:
            – TitleFull: Quantitative Modelling In Marketing And Management
              Type: main
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