The People’s Car : A Global History of the Volkswagen Beetle
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| Title: | The People’s Car : A Global History of the Volkswagen Beetle |
|---|---|
| Description: | At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola.Beyond its quality and low cost, the Beetle's success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability.Drawing from a wealth of sources in multiple languages, The People's Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle's improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization. |
| Authors: | Bernhard Rieger |
| Resource Type: | eBook. |
| Subjects: | Volkswagen Beetle automobile--History |
| Categories: | HISTORY / Europe / Germany, BUSINESS & ECONOMICS / Industries / Automobile Industry, HISTORY / World, HISTORY / Modern / 20th Century / General, TECHNOLOGY & ENGINEERING / History |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf – Type: ebook-epub Text: Availability: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: The People’s Car : A Global History of the Volkswagen Beetle – Name: Abstract Label: Description Group: Ab Data: At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola.Beyond its quality and low cost, the Beetle's success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability.Drawing from a wealth of sources in multiple languages, The People's Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle's improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Bernhard+Rieger%22">Bernhard Rieger</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Volkswagen+Beetle+automobile--History%22">Volkswagen Beetle automobile--History</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22HISTORY+%2F+Europe+%2F+Germany%22">HISTORY / Europe / Germany</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Industries+%2F+Automobile+Industry%22">BUSINESS & ECONOMICS / Industries / Automobile Industry</searchLink><br /><searchLink fieldCode="ZK" term="%22HISTORY+%2F+World%22">HISTORY / World</searchLink><br /><searchLink fieldCode="ZK" term="%22HISTORY+%2F+Modern+%2F+20th+Century+%2F+General%22">HISTORY / Modern / 20th Century / General</searchLink><br /><searchLink fieldCode="ZK" term="%22TECHNOLOGY+%26+ENGINEERING+%2F+History%22">TECHNOLOGY & ENGINEERING / History</searchLink> |
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| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 629.2222 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Volkswagen Beetle automobile--History Type: general Titles: – TitleFull: The People’s Car : A Global History of the Volkswagen Beetle Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Bernhard Rieger – PersonEntity: Name: NameFull: Bernhard Rieger IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2013 – D: 04 M: 02 Type: profile Y: 2014 Identifiers: – Type: isbn-print Value: 9780674050914 – Type: isbn-electronic Value: 9780674075733 – Type: isbn-electronic Value: 9780674075757 Titles: – TitleFull: The People’s Car : A Global History of the Volkswagen Beetle Type: main |
| ResultId | 1 |
