REDESIGNING WOMEN : Television After the Network Era

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Title: REDESIGNING WOMEN : Television After the Network Era
Description: In the 1990s, American televison audiences witnessed an unprecedented rise in programming devoted explicitly to women. Cable networks such as Oxygen Media, Women's Entertainment Network, and Lifetime targeted a female audience, and prime-time dramatic series such as Buffy the Vampire Slayer, Judging Amy, Gilmore Girls, Sex and the City, and Ally McBeal empowered heroines, single career women, and professionals struggling with family commitments and occupational demands. After establishing this phenomenon's significance, Amanda D. Lotz explores the audience profile, the types of narrative and characters that recur, and changes to the industry landscape in the wake of media consolidation and a profusion of channels. Employing a cultural studies framework, Lotz examines whether the multiplicity of female-centric networks and narratives renders certain gender stereotypes uninhabitable, and how new dramatic portrayals of women have redefined narrative conventions. Redesigning Women also reveals how these changes led to narrowcasting, or the targeting of a niche segment of the overall audience, and the ways in which the new, sophisticated portrayals of women inspire sympathetic identification while also commodifying viewers into a marketable demographic for advertisers.
Authors: Amanda D. Lotz
Resource Type: eBook.
Subjects: Feminism, Culture, Television broadcasting--Social aspects--United States, Women on television, Women's television programs--United States, Television and women--United States
Categories: SOCIAL SCIENCE / General, SOCIAL SCIENCE / Women"s Studies
Database: eBook Collection (EBSCOhost)
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  – Type: ebook-pdf
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  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 569915
RelevancyScore: 1005
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1004.98577880859
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  Data: REDESIGNING WOMEN : Television After the Network Era
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  Data: In the 1990s, American televison audiences witnessed an unprecedented rise in programming devoted explicitly to women. Cable networks such as Oxygen Media, Women's Entertainment Network, and Lifetime targeted a female audience, and prime-time dramatic series such as Buffy the Vampire Slayer, Judging Amy, Gilmore Girls, Sex and the City, and Ally McBeal empowered heroines, single career women, and professionals struggling with family commitments and occupational demands. After establishing this phenomenon's significance, Amanda D. Lotz explores the audience profile, the types of narrative and characters that recur, and changes to the industry landscape in the wake of media consolidation and a profusion of channels. Employing a cultural studies framework, Lotz examines whether the multiplicity of female-centric networks and narratives renders certain gender stereotypes uninhabitable, and how new dramatic portrayals of women have redefined narrative conventions. Redesigning Women also reveals how these changes led to narrowcasting, or the targeting of a niche segment of the overall audience, and the ways in which the new, sophisticated portrayals of women inspire sympathetic identification while also commodifying viewers into a marketable demographic for advertisers.
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 791.456522
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Feminism
        Type: general
      – SubjectFull: Culture
        Type: general
      – SubjectFull: Television broadcasting--Social aspects--United States
        Type: general
      – SubjectFull: Women on television
        Type: general
      – SubjectFull: Women's television programs--United States
        Type: general
      – SubjectFull: Television and women--United States
        Type: general
    Titles:
      – TitleFull: REDESIGNING WOMEN : Television After the Network Era
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Amanda D. Lotz
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            NameFull: Amanda D. Lotz
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2006
            – D: 04
              M: 02
              Type: profile
              Y: 2014
          Identifiers:
            – Type: isbn-print
              Value: 9780252030673
            – Type: isbn-print
              Value: 9780252073106
            – Type: isbn-electronic
              Value: 9780252091766
          Titles:
            – TitleFull: REDESIGNING WOMEN : Television After the Network Era
              Type: main
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