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Design Matters: Packaging 01 : An Essential Primer for Today's Competitive Market

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Title: Design Matters: Packaging 01 : An Essential Primer for Today's Competitive Market
Description: The nuts and bolts of effective package designThe design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart.This book focuses on developing, creating and implementing package designs, while others in the series dissect brochures, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
Authors: Capsule
Resource Type: eBook.
Subjects: Packaging--Design, Branding (Marketing)
Categories: DESIGN / Graphic Arts / Illustration, DESIGN / General
Database: eBook Collection (EBSCOhost)
FullText Links:
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  Data: The nuts and bolts of effective package designThe design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart.This book focuses on developing, creating and implementing package designs, while others in the series dissect brochures, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
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RecordInfo BibRecord:
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      – Code: 688.8
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Packaging--Design
        Type: general
      – SubjectFull: Branding (Marketing)
        Type: general
    Titles:
      – TitleFull: Design Matters: Packaging 01 : An Essential Primer for Today's Competitive Market
        Type: main
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            NameFull: Capsule
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            NameFull: Capsule
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2008
            – D: 04
              M: 02
              Type: profile
              Y: 2014
          Identifiers:
            – Type: isbn-print
              Value: 9781592533428
            – Type: isbn-electronic
              Value: 9781616736422
          Titles:
            – TitleFull: Design Matters: Packaging 01 : An Essential Primer for Today's Competitive Market
              Type: main
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