Improving the Visibility and Use of Digital Repositories Through SEO: A LITA Guide
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| Title: | Improving the Visibility and Use of Digital Repositories Through SEO: A LITA Guide |
|---|---|
| Description: | Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research, low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata. Arlitsch and OBrien, who have presented and published widely on the topic, show how to ensure that high-value content is visible to researchers in this new book. Drawing on their expertise in digital libraries and corporate marketing, they show how to mount a successful SEO strategy, including Recommended dashboards for increasing participation by sharing data Avoiding the four most common crawler errors that lead to low rankings How to effectively utilize the Google Keyword Tool The use of domain settings to generate unit-specific reports for special collections, institutional repositories and university presses |
| Authors: | Arlitsch, Kenning, O'Brien, Patrick |
| Resource Type: | eBook. |
| Subjects: | Libraries and the Internet, Institutional repositories, Library Web sites--Statistical methods, Library Web sites--Design, Web search engines, Digital libraries, Electronic information resources--Management |
| Categories: | COMPUTERS / Web / Site Directories |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf Text: Availability: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Improving the Visibility and Use of Digital Repositories Through SEO: A LITA Guide – Name: Abstract Label: Description Group: Ab Data: Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research, low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata. Arlitsch and OBrien, who have presented and published widely on the topic, show how to ensure that high-value content is visible to researchers in this new book. Drawing on their expertise in digital libraries and corporate marketing, they show how to mount a successful SEO strategy, including Recommended dashboards for increasing participation by sharing data Avoiding the four most common crawler errors that lead to low rankings How to effectively utilize the Google Keyword Tool The use of domain settings to generate unit-specific reports for special collections, institutional repositories and university presses – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Arlitsch%2C+Kenning%22">Arlitsch, Kenning</searchLink><br /><searchLink fieldCode="AR" term="%22O'Brien%2C+Patrick%22">O'Brien, Patrick</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Libraries+and+the+Internet%22">Libraries and the Internet</searchLink><br /><searchLink fieldCode="DE" term="%22Institutional+repositories%22">Institutional repositories</searchLink><br /><searchLink fieldCode="DE" term="%22Library+Web+sites--Statistical+methods%22">Library Web sites--Statistical methods</searchLink><br /><searchLink fieldCode="DE" term="%22Library+Web+sites--Design%22">Library Web sites--Design</searchLink><br /><searchLink fieldCode="DE" term="%22Web+search+engines%22">Web search engines</searchLink><br /><searchLink fieldCode="DE" term="%22Digital+libraries%22">Digital libraries</searchLink><br /><searchLink fieldCode="DE" term="%22Electronic+information+resources--Management%22">Electronic information resources--Management</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22COMPUTERS+%2F+Web+%2F+Site+Directories%22">COMPUTERS / Web / Site Directories</searchLink> |
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| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 025.0422 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Libraries and the Internet Type: general – SubjectFull: Institutional repositories Type: general – SubjectFull: Library Web sites--Statistical methods Type: general – SubjectFull: Library Web sites--Design Type: general – SubjectFull: Web search engines Type: general – SubjectFull: Digital libraries Type: general – SubjectFull: Electronic information resources--Management Type: general Titles: – TitleFull: Improving the Visibility and Use of Digital Repositories Through SEO: A LITA Guide Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Arlitsch, Kenning – PersonEntity: Name: NameFull: O'Brien, Patrick – PersonEntity: Name: NameFull: Arlitsch, Kenning – PersonEntity: Name: NameFull: O'Brien, Patrick IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2013 – D: 04 M: 02 Type: profile Y: 2014 Identifiers: – Type: isbn-print Value: 9781555709068 – Type: isbn-electronic Value: 9781555709242 Titles: – TitleFull: Improving the Visibility and Use of Digital Repositories Through SEO: A LITA Guide Type: main |
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