Pure and Modern Milk : An Environmental History Since 1900

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Title: Pure and Modern Milk : An Environmental History Since 1900
Description: Americans have never been more concerned about their food's purity. The organic trade association claims that three-quarters of all consumers buy organic foods each year, spending billions of dollars'Dairy farm families, health officials, and food manufacturers have simultaneously stoked human desires for an all-natural product and intervened to ensure milk's safety and profitability,'writes Kendra Smith-Howard. In Pure and Modern Milk, she tells the history of a nearly universal consumer product, and sheds light on America's food industry. Today, she notes, milk reaches supermarkets in an entirely different state than it had at its creation. Cows march into milking parlors, where tubes are attached to their teats, and the product of their lactation is mechanically pumped into tanks. Enormous, expensive machines pasteurize it, fortify it with vitamins, remove fat, and store it at government-regulated temperatures. It reaches consumers in a host of forms: as fluid milk, butter, ice cream, and in apparently non-dairy foods such as whey solids or milk proteins. Smith-Howard examines the cultural, political, and social context, discussing the attempts to reform the production and distribution of this once-perilous product in the Progressive Era, the history of butter between the world wars, dairy waste at mid-century, and the postwar landscape of mass production. She asks how milk could be conceptualized as a'natural'product, even as it has been incorporated into Cheez Whiz and wood glue. And she shows how consumer's changing expectations have had repercussions back down the chain, affecting farmers, cows, and rural landscapes. A groundbreaking, interdisciplinary history, this book reveals the complexity and challenges of humanity's dependence on other species.
Authors: Kendra Smith-Howard
Resource Type: eBook.
Subjects: Electronic books, Dairy products--United States, Milk--Quality--United States--History--20th century, Dairy products industry--United States--History, Dairy products--United States--Marketing
Categories: HISTORY / United States / 19th Century, SCIENCE / Environmental Science
Database: eBook Collection (EBSCOhost)
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  – Type: ebook-epub
Text:
  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 638636
RelevancyScore: 1057
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1057.36352539063
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  Data: Pure and Modern Milk : An Environmental History Since 1900
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  Label: Description
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  Data: Americans have never been more concerned about their food's purity. The organic trade association claims that three-quarters of all consumers buy organic foods each year, spending billions of dollars'Dairy farm families, health officials, and food manufacturers have simultaneously stoked human desires for an all-natural product and intervened to ensure milk's safety and profitability,'writes Kendra Smith-Howard. In Pure and Modern Milk, she tells the history of a nearly universal consumer product, and sheds light on America's food industry. Today, she notes, milk reaches supermarkets in an entirely different state than it had at its creation. Cows march into milking parlors, where tubes are attached to their teats, and the product of their lactation is mechanically pumped into tanks. Enormous, expensive machines pasteurize it, fortify it with vitamins, remove fat, and store it at government-regulated temperatures. It reaches consumers in a host of forms: as fluid milk, butter, ice cream, and in apparently non-dairy foods such as whey solids or milk proteins. Smith-Howard examines the cultural, political, and social context, discussing the attempts to reform the production and distribution of this once-perilous product in the Progressive Era, the history of butter between the world wars, dairy waste at mid-century, and the postwar landscape of mass production. She asks how milk could be conceptualized as a'natural'product, even as it has been incorporated into Cheez Whiz and wood glue. And she shows how consumer's changing expectations have had repercussions back down the chain, affecting farmers, cows, and rural landscapes. A groundbreaking, interdisciplinary history, this book reveals the complexity and challenges of humanity's dependence on other species.
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  Data: <searchLink fieldCode="AR" term="%22Kendra+Smith-Howard%22">Kendra Smith-Howard</searchLink>
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 636.2142
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Electronic books
        Type: general
      – SubjectFull: Dairy products--United States
        Type: general
      – SubjectFull: Milk--Quality--United States--History--20th century
        Type: general
      – SubjectFull: Dairy products industry--United States--History
        Type: general
      – SubjectFull: Dairy products--United States--Marketing
        Type: general
    Titles:
      – TitleFull: Pure and Modern Milk : An Environmental History Since 1900
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Kendra Smith-Howard
      – PersonEntity:
          Name:
            NameFull: Kendra Smith-Howard
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2014
            – D: 04
              M: 02
              Type: profile
              Y: 2014
          Identifiers:
            – Type: isbn-print
              Value: 9780199899128
            – Type: isbn-print
              Value: 9780190655785
            – Type: isbn-electronic
              Value: 9780199899135
            – Type: isbn-electronic
              Value: 9780199307302
          Titles:
            – TitleFull: Pure and Modern Milk : An Environmental History Since 1900
              Type: main
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