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Marketing Literature and Posthumous Legacies : The Symbolic Capital of Leonid Andreev and Vladimir Nabokov

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Title: Marketing Literature and Posthumous Legacies : The Symbolic Capital of Leonid Andreev and Vladimir Nabokov
Description: Literature is not only about aesthetics, but also almost equally about economics. The successful marketing of an author and his literary works is more dependent on the activities of cultural merchants than on the particular words and phrases found in the author's prose. Marketing Literature and Posthumous Legacies focuses on the creation of symbolic capital for the literary legacies of Leonid Andreev and Vladimir Nabokov that was eventually exchanged by cultural merchants for financial and ideological profit. Yuri Leving and Frederick H. White discuss the ways in which certain cultural merchants created symbolic meaning for these two authors through a process of collusion, consecration, and the marketing of tangible and intangible products that lead to some sort of transaction. The promotion and maintenance of posthumous legacies involves an intricate network of personal interests that drive the preservation of literary reputations.
Authors: Yuri Leving, Frederick H. White
Resource Type: eBook.
Subjects: Authors and publishers--Soviet Union, Authorship--Marketing
Categories: HISTORY / Modern / 20th Century / General, HISTORY / General, HISTORY / Russia / General, LITERARY CRITICISM / Russian & Soviet
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
  – Type: ebook-epub
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  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 640550
RelevancyScore: 1051
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1050.81640625
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  Data: Marketing Literature and Posthumous Legacies : The Symbolic Capital of Leonid Andreev and Vladimir Nabokov
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  Label: Description
  Group: Ab
  Data: Literature is not only about aesthetics, but also almost equally about economics. The successful marketing of an author and his literary works is more dependent on the activities of cultural merchants than on the particular words and phrases found in the author's prose. Marketing Literature and Posthumous Legacies focuses on the creation of symbolic capital for the literary legacies of Leonid Andreev and Vladimir Nabokov that was eventually exchanged by cultural merchants for financial and ideological profit. Yuri Leving and Frederick H. White discuss the ways in which certain cultural merchants created symbolic meaning for these two authors through a process of collusion, consecration, and the marketing of tangible and intangible products that lead to some sort of transaction. The promotion and maintenance of posthumous legacies involves an intricate network of personal interests that drive the preservation of literary reputations.
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  Data: <searchLink fieldCode="AR" term="%22Yuri+Leving%22">Yuri Leving</searchLink><br /><searchLink fieldCode="AR" term="%22Frederick+H%2E+White%22">Frederick H. White</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Authors+and+publishers--Soviet+Union%22">Authors and publishers--Soviet Union</searchLink><br /><searchLink fieldCode="DE" term="%22Authorship--Marketing%22">Authorship--Marketing</searchLink>
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 813.54
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Authors and publishers--Soviet Union
        Type: general
      – SubjectFull: Authorship--Marketing
        Type: general
    Titles:
      – TitleFull: Marketing Literature and Posthumous Legacies : The Symbolic Capital of Leonid Andreev and Vladimir Nabokov
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Yuri Leving
      – PersonEntity:
          Name:
            NameFull: Frederick H. White
      – PersonEntity:
          Name:
            NameFull: Yuri Leving
      – PersonEntity:
          Name:
            NameFull: Frederick H. White
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2013
            – D: 04
              M: 02
              Type: profile
              Y: 2014
          Identifiers:
            – Type: isbn-print
              Value: 9780739182604
            – Type: isbn-electronic
              Value: 9780739182611
            – Type: isbn-electronic
              Value: 9798216299981
          Titles:
            – TitleFull: Marketing Literature and Posthumous Legacies : The Symbolic Capital of Leonid Andreev and Vladimir Nabokov
              Type: main
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