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Mobile Publishing : E-Books, Apps & Co.

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Title: Mobile Publishing : E-Books, Apps & Co.
Description: Mobile Publishing ist nicht eine Frage, ob man auch Apps und eBooks macht, sondern wie man im 21. Jahrhundert publiziert.Der Band enthält praktische Handlungsanleitungen zur Konzeption und Realisierung von Produkten für den Mobile Publishing Markt: Von der Zielgruppenanalyse über geeignete Produktformen und Trägermedien, Vermarktung, bestehende Technologien bis hin zu möglichen Geschäftsmodellen.
Authors: Harald Henzler, Fabian Kern
Resource Type: eBook.
Subjects: Mobile computing, Electronic book readers, Electronic books--Marketing, Electronic publishing--Computer programs, Electronic publishing--Germany
Categories: LANGUAGE ARTS & DISCIPLINES / Publishers & Publishing Industry, LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
  – Type: ebook-epub
Text:
  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 674387
RelevancyScore: 1051
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1050.81640625
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Items – Name: Title
  Label: Title
  Group: Ti
  Data: Mobile Publishing : E-Books, Apps & Co.
– Name: Abstract
  Label: Description
  Group: Ab
  Data: Mobile Publishing ist nicht eine Frage, ob man auch Apps und eBooks macht, sondern wie man im 21. Jahrhundert publiziert.Der Band enthält praktische Handlungsanleitungen zur Konzeption und Realisierung von Produkten für den Mobile Publishing Markt: Von der Zielgruppenanalyse über geeignete Produktformen und Trägermedien, Vermarktung, bestehende Technologien bis hin zu möglichen Geschäftsmodellen.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Harald+Henzler%22">Harald Henzler</searchLink><br /><searchLink fieldCode="AR" term="%22Fabian+Kern%22">Fabian Kern</searchLink>
– Name: TypePub
  Label: Resource Type
  Group: TypPub
  Data: eBook.
– Name: Subject
  Label: Subjects
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Mobile+computing%22">Mobile computing</searchLink><br /><searchLink fieldCode="DE" term="%22Electronic+book+readers%22">Electronic book readers</searchLink><br /><searchLink fieldCode="DE" term="%22Electronic+books--Marketing%22">Electronic books--Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Electronic+publishing--Computer+programs%22">Electronic publishing--Computer programs</searchLink><br /><searchLink fieldCode="DE" term="%22Electronic+publishing--Germany%22">Electronic publishing--Germany</searchLink>
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  Data: <searchLink fieldCode="ZK" term="%22LANGUAGE+ARTS+%26+DISCIPLINES+%2F+Publishers+%26+Publishing+Industry%22">LANGUAGE ARTS & DISCIPLINES / Publishers & Publishing Industry</searchLink><br /><searchLink fieldCode="ZK" term="%22LANGUAGE+ARTS+%26+DISCIPLINES+%2F+Library+%26+Information+Science+%2F+General%22">LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General</searchLink>
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 070.5
        Scheme: ddc
        Type: prePub
      – Code: 070.5797
        Scheme: ddc
        Type: prePub
      – Code: 070.5797
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: ger
        Text: German
    Subjects:
      – SubjectFull: Mobile computing
        Type: general
      – SubjectFull: Electronic book readers
        Type: general
      – SubjectFull: Electronic books--Marketing
        Type: general
      – SubjectFull: Electronic publishing--Computer programs
        Type: general
      – SubjectFull: Electronic publishing--Germany
        Type: general
    Titles:
      – TitleFull: Mobile Publishing : E-Books, Apps & Co.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Harald Henzler
      – PersonEntity:
          Name:
            NameFull: Fabian Kern
      – PersonEntity:
          Name:
            NameFull: Harald Henzler
      – PersonEntity:
          Name:
            NameFull: Fabian Kern
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2013
            – D: 21
              M: 03
              Type: profile
              Y: 2014
          Identifiers:
            – Type: isbn-print
              Value: 9783110303544
            – Type: isbn-electronic
              Value: 9783110303568
            – Type: isbn-electronic
              Value: 9783110341140
          Titles:
            – TitleFull: Mobile Publishing : E-Books, Apps & Co.
              Type: main
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