View in EDS PDF Full Text ePub Full Text

The Co-Creation Paradigm

Saved in:
Bibliographic Details
Title: The Co-Creation Paradigm
Description: A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop'win more-win more'strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of'business as usual.'
Authors: Venkat Ramaswamy, Kerimcan Ozcan
Resource Type: eBook.
Subjects: Product management, Relationship marketing, Customer relations, Business networks
Categories: BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Management
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
  – Type: ebook-epub
Text:
  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 713553
RelevancyScore: 1057
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1057.36352539063
IllustrationInfo
ImageInfo – Size: thumb
  Target: https://rps2images.ebscohost.com/rpsweb/othumb?id=NL$713553$PDF&s=r
– Size: medium
  Target: https://rps2images.ebscohost.com/rpsweb/othumb?id=NL$713553$PDF&s=d
Items – Name: Title
  Label: Title
  Group: Ti
  Data: The Co-Creation Paradigm
– Name: Abstract
  Label: Description
  Group: Ab
  Data: A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop'win more-win more'strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of'business as usual.'
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Venkat+Ramaswamy%22">Venkat Ramaswamy</searchLink><br /><searchLink fieldCode="AR" term="%22Kerimcan+Ozcan%22">Kerimcan Ozcan</searchLink>
– Name: TypePub
  Label: Resource Type
  Group: TypPub
  Data: eBook.
– Name: Subject
  Label: Subjects
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Product+management%22">Product management</searchLink><br /><searchLink fieldCode="DE" term="%22Relationship+marketing%22">Relationship marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Customer+relations%22">Customer relations</searchLink><br /><searchLink fieldCode="DE" term="%22Business+networks%22">Business networks</searchLink>
– Name: SubjectBISAC
  Label: Categories
  Group: Su
  Data: <searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Strategic+Planning%22">BUSINESS & ECONOMICS / Strategic Planning</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Management%22">BUSINESS & ECONOMICS / Management</searchLink>
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=713553
RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 658.5
        Scheme: ddc
        Type: prePub
      – Code: 658.575
        Scheme: ddc
        Type: prePub
      – Code: 658.575
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Product management
        Type: general
      – SubjectFull: Relationship marketing
        Type: general
      – SubjectFull: Customer relations
        Type: general
      – SubjectFull: Business networks
        Type: general
    Titles:
      – TitleFull: The Co-Creation Paradigm
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Venkat Ramaswamy
      – PersonEntity:
          Name:
            NameFull: Kerimcan Ozcan
      – PersonEntity:
          Name:
            NameFull: Venkat Ramaswamy
      – PersonEntity:
          Name:
            NameFull: Kerimcan Ozcan
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2014
            – D: 11
              M: 04
              Type: profile
              Y: 2014
          Identifiers:
            – Type: isbn-print
              Value: 9780804789158
            – Type: isbn-electronic
              Value: 9780804790758
          Titles:
            – TitleFull: The Co-Creation Paradigm
              Type: main
ResultId 1