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Conducting Research Surveys via E-mail and the Web

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Title: Conducting Research Surveys via E-mail and the Web
Description: Internet-based surveys, although still in their infancy, are becomingincreasingly popular because they are believed to be faster, better,cheaper, and easier to conduct than surveys using more-traditional telephoneor mail methods. Based on evidence in the literature and real-life casestudies, this book examines the validity of those claims. The authorsdiscuss the advantages and disadvantages of using e-mail and the Web toconduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.Among other findings, the authors determined that Internet surveys may bepreferable to mail or telephone surveys when a list of e-mail addresses forthe target population is available, thus eliminating the need for mail orphone invitations to potential respondents. Internet surveys also arewell-suited for larger survey efforts and for some target populations thatare difficult to reach by traditional survey methods. Web surveys areconducted more quickly than mail or phone surveys when respondents arecontacted initially by e-mail, as is often the case when a representativepanel of respondents has been assembled in advance. And, although surveysincur virtually no coding or data-entry costs because the data are capturedelectronically, the labor costs for design and programming can be high.
Authors: Schonlau, Matthias
Resource Type: eBook.
Subjects: Telephone surveys, Electronic mail systems, Questionnaires, Internet, Social sciences--Data processing, Social sciences--Research--Methodology, Surveys, Social surveys
Categories: REFERENCE / Research, SCIENCE / Research & Methodology
Database: eBook Collection (EBSCOhost)
FullText Links:
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PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 978.796813964844
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  Data: Conducting Research Surveys via E-mail and the Web
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  Data: Internet-based surveys, although still in their infancy, are becomingincreasingly popular because they are believed to be faster, better,cheaper, and easier to conduct than surveys using more-traditional telephoneor mail methods. Based on evidence in the literature and real-life casestudies, this book examines the validity of those claims. The authorsdiscuss the advantages and disadvantages of using e-mail and the Web toconduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.Among other findings, the authors determined that Internet surveys may bepreferable to mail or telephone surveys when a list of e-mail addresses forthe target population is available, thus eliminating the need for mail orphone invitations to potential respondents. Internet surveys also arewell-suited for larger survey efforts and for some target populations thatare difficult to reach by traditional survey methods. Web surveys areconducted more quickly than mail or phone surveys when respondents arecontacted initially by e-mail, as is often the case when a representativepanel of respondents has been assembled in advance. And, although surveysincur virtually no coding or data-entry costs because the data are capturedelectronically, the labor costs for design and programming can be high.
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      – Code: 001.433
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Telephone surveys
        Type: general
      – SubjectFull: Electronic mail systems
        Type: general
      – SubjectFull: Questionnaires
        Type: general
      – SubjectFull: Internet
        Type: general
      – SubjectFull: Social sciences--Data processing
        Type: general
      – SubjectFull: Social sciences--Research--Methodology
        Type: general
      – SubjectFull: Surveys
        Type: general
      – SubjectFull: Social surveys
        Type: general
    Titles:
      – TitleFull: Conducting Research Surveys via E-mail and the Web
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            NameFull: Schonlau, Matthias
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2002
            – D: 04
              M: 02
              Type: profile
              Y: 2014
          Identifiers:
            – Type: isbn-print
              Value: 9780833031105
            – Type: isbn-electronic
              Value: 9780833032263
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            – TitleFull: Conducting Research Surveys via E-mail and the Web
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