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Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior & Advertising Research, Volume 6

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Title: Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior & Advertising Research, Volume 6
Description: Volume 6 of the Marketing Scales Handbook series contains reviews of 682 multi-item measures used in consumer insight research that was published in the top marketing journals between 2006 and 2009. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.
Authors: Gordon C. Bruner II
Resource Type: eBook.
Subjects: Scaling (Social sciences)--Handbooks, manuals, etc, Marketing research--Statistical methods--Handbooks, manuals, etc
Categories: BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management
Database: eBook Collection (EBSCOhost)
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  Data: Volume 6 of the Marketing Scales Handbook series contains reviews of 682 multi-item measures used in consumer insight research that was published in the top marketing journals between 2006 and 2009. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.
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RecordInfo BibRecord:
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    Classifications:
      – Code: 658.83028
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Scaling (Social sciences)--Handbooks, manuals, etc
        Type: general
      – SubjectFull: Marketing research--Statistical methods--Handbooks, manuals, etc
        Type: general
    Titles:
      – TitleFull: Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior & Advertising Research, Volume 6
        Type: main
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            NameFull: Gordon C. Bruner II
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            – D: 01
              M: 01
              Type: published
              Y: 2012
            – D: 05
              M: 08
              Type: profile
              Y: 2014
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              Value: 9780615630687
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              Value: 00006
          Titles:
            – TitleFull: Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior & Advertising Research, Volume 6
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