Survey Basics

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Bibliographic Details
Title:	Survey Basics
Description:	Learning and development professionals have embraced the concept of measurement, evaluation, and ROI. They know the importance of collecting valid, reliable data—but many want to build greater skills in asking the right measurement questions the right way. Experts in their field, Jack and Patricia Phillips have written a new book on measurement with Bruce Aaron, Survey Basics: A Guide to Developing Surveys and Questionnaires.A must read if you need to develop effective, valid, and reliable surveys.Designed to be a quick, concise crash course on survey development: Design the instrument so that people find it easy to respond to Ensure positive response rates Watch for types of errors that can creep into survey results.This book is a tool to help the L&D professional design and administer surveys and questionnaires. It describes the purpose of surveys and questionnaires, types of error that can creep into survey results, and considerations when developing specific survey questions. In addition, it offers advice to ensure positive response rates and how to design the instrument so that people find it easy to respond. The book includes content on validity and reliability, data analysis, and includes a chapter describing approaches to displaying data and reporting results.
Authors:	Patricia Pulliam Phillips, Jack J. Phillips, Bruce Aaron
Resource Type:	eBook.
Subjects:	Educational evaluation--Methodology, Questionnaires--Methodology, Instructional systems--Design
Categories:	BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / Mentoring & Coaching, BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Management & Leadership
Database:	eBook Collection (EBSCOhost)

FullText	Links: – Type: ebook-epub Text: Availability: 0
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Items	– Name: Title Label: Title Group: Ti Data: Survey Basics – Name: Abstract Label: Description Group: Ab Data: Learning and development professionals have embraced the concept of measurement, evaluation, and ROI. They know the importance of collecting valid, reliable data—but many want to build greater skills in asking the right measurement questions the right way. Experts in their field, Jack and Patricia Phillips have written a new book on measurement with Bruce Aaron, Survey Basics: A Guide to Developing Surveys and Questionnaires.A must read if you need to develop effective, valid, and reliable surveys.Designed to be a quick, concise crash course on survey development: Design the instrument so that people find it easy to respond to Ensure positive response rates Watch for types of errors that can creep into survey results.This book is a tool to help the L&D professional design and administer surveys and questionnaires. It describes the purpose of surveys and questionnaires, types of error that can creep into survey results, and considerations when developing specific survey questions. In addition, it offers advice to ensure positive response rates and how to design the instrument so that people find it easy to respond. The book includes content on validity and reliability, data analysis, and includes a chapter describing approaches to displaying data and reporting results. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Patricia+Pulliam+Phillips%22">Patricia Pulliam Phillips</searchLink><br /><searchLink fieldCode="AR" term="%22Jack+J%2E+Phillips%22">Jack J. Phillips</searchLink><br /><searchLink fieldCode="AR" term="%22Bruce+Aaron%22">Bruce Aaron</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Educational+evaluation--Methodology%22">Educational evaluation--Methodology</searchLink><br /><searchLink fieldCode="DE" term="%22Questionnaires--Methodology%22">Questionnaires--Methodology</searchLink><br /><searchLink fieldCode="DE" term="%22Instructional+systems--Design%22">Instructional systems--Design</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Leadership%22">BUSINESS & ECONOMICS / Leadership</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Mentoring+%26+Coaching%22">BUSINESS & ECONOMICS / Mentoring & Coaching</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Nonprofit+Organizations+%26+Charities+%2F+Management+%26+Leadership%22">BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Management & Leadership</searchLink>
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RecordInfo	BibRecord: BibEntity: Classifications: – Code: 370.28 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Educational evaluation--Methodology Type: general – SubjectFull: Questionnaires--Methodology Type: general – SubjectFull: Instructional systems--Design Type: general Titles: – TitleFull: Survey Basics Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Patricia Pulliam Phillips – PersonEntity: Name: NameFull: Jack J. Phillips – PersonEntity: Name: NameFull: Bruce Aaron – PersonEntity: Name: NameFull: Patricia Pulliam Phillips – PersonEntity: Name: NameFull: Jack J. Phillips – PersonEntity: Name: NameFull: Bruce Aaron IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2013 – D: 12 M: 09 Type: profile Y: 2014 Identifiers: – Type: isbn-print Value: 9781562868093 – Type: isbn-electronic Value: 9781607287834 Titles: – TitleFull: Survey Basics Type: main
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