The Language of Organizational Styling
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| Title: | The Language of Organizational Styling |
|---|---|
| Description: | The ways in which commercial organizations and service providers'style'themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However, language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies. |
| Authors: | Lionel Wee |
| Resource Type: | eBook. |
| Subjects: | English language--Style--Study and teaching (Higher), English language--Rhetoric--Study and teaching (Higher), English language--Business English--Study and teaching (Higher), Business writing--Technique, Business writing--Study and teaching |
| Categories: | POLITICAL SCIENCE / Public Policy / Cultural Policy, SOCIAL SCIENCE / Anthropology / Cultural & Social, SOCIAL SCIENCE / Popular Culture |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf Text: Availability: 0 |
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| Header | DbId: nlebk DbLabel: eBook Collection (EBSCOhost) An: 856073 RelevancyScore: 1057 AccessLevel: 6 PubType: eBook PubTypeId: ebook PreciseRelevancyScore: 1057.36352539063 |
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| Items | – Name: Title Label: Title Group: Ti Data: The Language of Organizational Styling – Name: Abstract Label: Description Group: Ab Data: The ways in which commercial organizations and service providers'style'themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However, language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Lionel+Wee%22">Lionel Wee</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22English+language--Style--Study+and+teaching+%28Higher%29%22">English language--Style--Study and teaching (Higher)</searchLink><br /><searchLink fieldCode="DE" term="%22English+language--Rhetoric--Study+and+teaching+%28Higher%29%22">English language--Rhetoric--Study and teaching (Higher)</searchLink><br /><searchLink fieldCode="DE" term="%22English+language--Business+English--Study+and+teaching+%28Higher%29%22">English language--Business English--Study and teaching (Higher)</searchLink><br /><searchLink fieldCode="DE" term="%22Business+writing--Technique%22">Business writing--Technique</searchLink><br /><searchLink fieldCode="DE" term="%22Business+writing--Study+and+teaching%22">Business writing--Study and teaching</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22POLITICAL+SCIENCE+%2F+Public+Policy+%2F+Cultural+Policy%22">POLITICAL SCIENCE / Public Policy / Cultural Policy</searchLink><br /><searchLink fieldCode="ZK" term="%22SOCIAL+SCIENCE+%2F+Anthropology+%2F+Cultural+%26+Social%22">SOCIAL SCIENCE / Anthropology / Cultural & Social</searchLink><br /><searchLink fieldCode="ZK" term="%22SOCIAL+SCIENCE+%2F+Popular+Culture%22">SOCIAL SCIENCE / Popular Culture</searchLink> |
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| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 306.44 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: English language--Style--Study and teaching (Higher) Type: general – SubjectFull: English language--Rhetoric--Study and teaching (Higher) Type: general – SubjectFull: English language--Business English--Study and teaching (Higher) Type: general – SubjectFull: Business writing--Technique Type: general – SubjectFull: Business writing--Study and teaching Type: general Titles: – TitleFull: The Language of Organizational Styling Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Lionel Wee – PersonEntity: Name: NameFull: Lionel Wee IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2014 – D: 06 M: 01 Type: profile Y: 2015 Identifiers: – Type: isbn-print Value: 9781107054806 – Type: isbn-electronic Value: 9781316204207 Titles: – TitleFull: The Language of Organizational Styling Type: main |
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