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Understanding Materialism Among Youth.

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Title: Understanding Materialism Among Youth.
Authors: Goldberg, Marvin E., Gorn, Gerald J., Peracchio, Laura A., Bamossy, Gary
Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 2003, Vol. 13 Issue 3, p278. 11p. 4 Charts.
Subjects: Young consumers, Materialism, Consumer behavior, Consumer attitudes, Advertising & youth, Advertising & children, Advertising, Attitude (Psychology)
Abstract: As an emerging value, materialism helps explain the consumer behavior of youth. Using a national sample of 9- to 14-year-olds, in this study we developed a Youth Materialism Scale. The findings suggest that more materialistic youth tend to shop more and save less. They are most interested in new products and most responsive to advertising and promotional efforts. Their parents view them as more expert with regard to products and they wield more purchase influence on their parents. Parents who are more materialistic tend to have children who are more materialistic. This study also reveals a modest negative relation between materialism and liking for school and school performance. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Consumer Psychology (Taylor & Francis Ltd) is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: Understanding Materialism Among Youth.
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  Data: <searchLink fieldCode="AR" term="%22Goldberg%2C+Marvin+E%2E%22">Goldberg, Marvin E.</searchLink><br /><searchLink fieldCode="AR" term="%22Gorn%2C+Gerald+J%2E%22">Gorn, Gerald J.</searchLink><br /><searchLink fieldCode="AR" term="%22Peracchio%2C+Laura+A%2E%22">Peracchio, Laura A.</searchLink><br /><searchLink fieldCode="AR" term="%22Bamossy%2C+Gary%22">Bamossy, Gary</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Young+consumers%22">Young consumers</searchLink><br /><searchLink fieldCode="DE" term="%22Materialism%22">Materialism</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+behavior%22">Consumer behavior</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+attitudes%22">Consumer attitudes</searchLink><br /><searchLink fieldCode="DE" term="%22Advertising+%26+youth%22">Advertising & youth</searchLink><br /><searchLink fieldCode="DE" term="%22Advertising+%26+children%22">Advertising & children</searchLink><br /><searchLink fieldCode="DE" term="%22Advertising%22">Advertising</searchLink><br /><searchLink fieldCode="DE" term="%22Attitude+%28Psychology%29%22">Attitude (Psychology)</searchLink>
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  Data: As an emerging value, materialism helps explain the consumer behavior of youth. Using a national sample of 9- to 14-year-olds, in this study we developed a Youth Materialism Scale. The findings suggest that more materialistic youth tend to shop more and save less. They are most interested in new products and most responsive to advertising and promotional efforts. Their parents view them as more expert with regard to products and they wield more purchase influence on their parents. Parents who are more materialistic tend to have children who are more materialistic. This study also reveals a modest negative relation between materialism and liking for school and school performance. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Journal of Consumer Psychology (Taylor & Francis Ltd) is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1207/S15327663JCP1303_09
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      – Code: eng
        Text: English
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        PageCount: 11
        StartPage: 278
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      – SubjectFull: Young consumers
        Type: general
      – SubjectFull: Materialism
        Type: general
      – SubjectFull: Consumer behavior
        Type: general
      – SubjectFull: Consumer attitudes
        Type: general
      – SubjectFull: Advertising & youth
        Type: general
      – SubjectFull: Advertising & children
        Type: general
      – SubjectFull: Advertising
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      – SubjectFull: Attitude (Psychology)
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              M: 06
              Text: 2003
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