View in EDS PDF Full Text

Pricing and promotion effect on low-fat vending snack purchases: the CHIPS Study.

Saved in:
Bibliographic Details
Title: Pricing and promotion effect on low-fat vending snack purchases: the CHIPS Study.
Authors: French SA (AUTHOR), Jeffery RW (AUTHOR), Story M (AUTHOR), Breitlow KK (AUTHOR), Baxter JS (AUTHOR), Hannan P (AUTHOR), Snyder MP (AUTHOR)
Source: American Journal of Public Health. Jan2001, Vol. 91 Issue 1, p112-117. 6p.
Subjects: Low-fat foods, Snack foods, Pricing, Sales promotion, Vending machines
Abstract: OBJECTIVES: This study examined the effects of pricing and promotion strategies on purchases of low-fat snacks from vending machines. METHODS: Low-fat snacks were added to 55 vending machines in a convenience sample of 12 secondary schools and 12 worksites. Four pricing levels (equal price, 10% reduction, 25% reduction, 50% reduction) and 3 promotional conditions (none, low-fat label, low-fat label plus promotional sign) were crossed in a Latin square design. Sales of low-fat vending snacks were measured continuously for the 12-month intervention. RESULTS: Price reductions of 10%, 25%, and 50% on low-fat snacks were associated with significant increases in low-fat snack sales; percentages of low-fat snack sales increased by 9%, 39%, and 93%, respectively. Promotional signage was independently but weakly associated with increases in low-fat snack sales. Average profits per machine were not affected by the vending interventions. CONCLUSIONS: Reducing relative prices on low-fat snacks was effective in promoting lower-fat snack purchases from vending machines in both adult and adolescent populations. [ABSTRACT FROM AUTHOR]
Copyright of American Journal of Public Health is the property of American Public Health Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: pbh
DbLabel: Psychology and Behavioral Sciences Collection
An: 106915745
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Pricing and promotion effect on low-fat vending snack purchases: the CHIPS Study.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22French+SA%22">French SA</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Jeffery+RW%22">Jeffery RW</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Story+M%22">Story M</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Breitlow+KK%22">Breitlow KK</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Baxter+JS%22">Baxter JS</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Hannan+P%22">Hannan P</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Snyder+MP%22">Snyder MP</searchLink> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22American+Journal+of+Public+Health%22">American Journal of Public Health</searchLink>. Jan2001, Vol. 91 Issue 1, p112-117. 6p.
– Name: Subject
  Label: Subjects
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Low-fat+foods%22">Low-fat foods</searchLink><br /><searchLink fieldCode="DE" term="%22Snack+foods%22">Snack foods</searchLink><br /><searchLink fieldCode="DE" term="%22Pricing%22">Pricing</searchLink><br /><searchLink fieldCode="DE" term="%22Sales+promotion%22">Sales promotion</searchLink><br /><searchLink fieldCode="DE" term="%22Vending+machines%22">Vending machines</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: OBJECTIVES: This study examined the effects of pricing and promotion strategies on purchases of low-fat snacks from vending machines. METHODS: Low-fat snacks were added to 55 vending machines in a convenience sample of 12 secondary schools and 12 worksites. Four pricing levels (equal price, 10% reduction, 25% reduction, 50% reduction) and 3 promotional conditions (none, low-fat label, low-fat label plus promotional sign) were crossed in a Latin square design. Sales of low-fat vending snacks were measured continuously for the 12-month intervention. RESULTS: Price reductions of 10%, 25%, and 50% on low-fat snacks were associated with significant increases in low-fat snack sales; percentages of low-fat snack sales increased by 9%, 39%, and 93%, respectively. Promotional signage was independently but weakly associated with increases in low-fat snack sales. Average profits per machine were not affected by the vending interventions. CONCLUSIONS: Reducing relative prices on low-fat snacks was effective in promoting lower-fat snack purchases from vending machines in both adult and adolescent populations. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of American Journal of Public Health is the property of American Public Health Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=106915745
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.2105/ajph.91.1.112
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 6
        StartPage: 112
    Subjects:
      – SubjectFull: Low-fat foods
        Type: general
      – SubjectFull: Snack foods
        Type: general
      – SubjectFull: Pricing
        Type: general
      – SubjectFull: Sales promotion
        Type: general
      – SubjectFull: Vending machines
        Type: general
    Titles:
      – TitleFull: Pricing and promotion effect on low-fat vending snack purchases: the CHIPS Study.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: French SA
      – PersonEntity:
          Name:
            NameFull: Jeffery RW
      – PersonEntity:
          Name:
            NameFull: Story M
      – PersonEntity:
          Name:
            NameFull: Breitlow KK
      – PersonEntity:
          Name:
            NameFull: Baxter JS
      – PersonEntity:
          Name:
            NameFull: Hannan P
      – PersonEntity:
          Name:
            NameFull: Snyder MP
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Text: Jan2001
              Type: published
              Y: 2001
          Identifiers:
            – Type: issn-print
              Value: 00900036
          Numbering:
            – Type: volume
              Value: 91
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: American Journal of Public Health
              Type: main
ResultId 1